SKU: 31881469916

Principles of Marketing, Global Edition

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Principles of Marketing, Global EditionMaster the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. Also available with MyLab ï¿¿ Marketing MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab ï¿¿ Marketing, search for: 9781292449272 Principles of Marketing, Global Edition, 19th edition plus MyLab ï¿¿ Marketing with Pearson eText. Package consists of: 9781292449364 Principles of Marketing, Global Edition, 19th edition 9781292449371 Principles of Marketing, Global Edition, 19th edition MyLab ï¿¿ Marketing 9781292449388 Principles of Marketing, Global Edition, 19th edition MyLab ï¿¿ Marketing with Pearson eText MyLab ï¿¿ Marketing is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

EAN: 9781292449364
Farbverschnitt: Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen.
Auflage: 19. Auflage, 23019
Erscheinungsjahr: 2023
Produktform: Kartoniert
Autoren: Armstrong, Gary & Kotler, Philip & Balasubramanian, Sridhar
Auflage/Ausgabe: 19. Auflage
Seitenzahl/Blattzahl: 768
Fachschema: Absatz / Marketing~Marketing~Vermarktung
Fachkategorie: Vertrieb und Marketing
Thema: Verstehen
Text Sprache: eng
Verlag: Pearson, Pearson Education Limited
Länge: 274 mm
Breite: 215 mm
Höhe: 31 mm
Gewicht: 1626 gr
Genre: Importe
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SKU: 31881469916

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Lou
Battle Creek, US
★★★★★ 5
a little roomy for narrow feet.
Size: 6 Big Kid, Color: Black/Black
Nice shoes. My little one has narrow feet so they are a little lose. Overall, a nice shoe.
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Reviewed in the United States on June 4, 2026
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KNE
Grantham, US
★★★★★ 5
comfortable
Size: 7 Big Kid, Color: Black/Black
super comfortable!
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Reviewed in the United States on May 30, 2026
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Mike Summers
Boise, US
★★★★★ 5
Great shoes
Size: 5 Big Kid, Color: Navy/Blue
Loved them but bought a size too small so had to buy another pair…my bad 🤦🏽‍♀️
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Reviewed in the United States on May 20, 2026
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The Pacific Northwesterners
Natrona Heights, US
★★★★★ 4
Comfortable and Easy to Wear Daily
Size: 2 Little Kid, Color: Navy/Blue
My daughter has been wearing these navy/blue shoes since the weather has been less rainy and more sunny. They are great for outdoor play, especially on days when it's warm outside. The knit mesh upper keeps her feet from overheating, and the cushioned insole feels supportive without being stiff. At size 2, the fit is accurate and the width runs a bit roomy, which gave her some growing room without feeling loose. The slip-on design with elastic laces and pull tabs is a real plus. She can get them on and off without any help, which she loves. The shoes are light enough that she barely notices them during long active days. My one small complaint is that the sole feels more like firm foam than rubber, so they can be a little slippery on smooth indoor floors. For the price, these deliver solid everyday value. They look good, hold up well to regular use, and my daughter reaches for them first most mornings. Pros: - Breathable mesh keeps feet cool - Easy slip-on design with elastic laces and pull tabs - Lightweight and comfortable for all-day wear - Accurate sizing with a roomy width - Durable for the price Cons: - Sole can be slippery on hard smooth surfaces - Limited outsole grip compared to rubber-soled shoes
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Reviewed in the United States on June 1, 2026
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DR
Birmingham, US
★★★★★ 5
Great kids' shoe — easy on, comfy all day
Size: 3 Little Kid, Color: Pink/Lavender
My kid has been wearing these for a few weeks now and I'm genuinely impressed with how well they've held up. The knit mesh upper keeps feet cool and comfortable during long days at school and outdoor play, and the cushioned EVA midsole does a great job absorbing impact. What really won me over is the slip-on design with elasticated laces and dual pull tabs — my child can put them on and take them off completely independently, which is a huge win. The fit is snug but not tight, and they run a bit roomy in width, which is great for kids with wider feet or those who need a little growing room. At $32, the quality feels solid for the price. Lightweight, breathable, and easy to wear — these check all the boxes for an everyday kids' shoe.
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Reviewed in the United States on May 23, 2026

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