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Description
PricingPrinzipien und Prozesse der betrieblichen Preispolitik EAN: 9783170348929 Farbverschnitt: Generell werden die Bcher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. Auflage: 5., berarbeitete Auflage, 21005 Erscheinungsjahr: 2020 Produktform: Leinen, Gebunden Titel der Reihe: Kohlhammer Edition Marketing## Autoren: Diller, Hermann & Beinert, Markus & Ivens, Bjrn & Mller, Steffen Auflage Ausgabe: 5., berarbeitete
Prinzipien und Prozesse der betrieblichen Preispolitik
| EAN: | 9783170348929 |
| Farbverschnitt: | Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. |
| Auflage: | 5., überarbeitete Auflage, 21005 |
| Erscheinungsjahr: | 2020 |
| Produktform: | Leinen, Gebunden |
| Titel der Reihe: | Kohlhammer Edition Marketing## |
| Autoren: | Diller, Hermann & Beinert, Markus & Ivens, Björn & Müller, Steffen |
| Auflage/Ausgabe: | 5., überarbeitete Auflage |
| Seitenzahl/Blattzahl: | 572 |
| Abbildungen: | 129 Abbildungen, 33 Tabellen |
| Themenüberschrift: | BUSINESS & ECONOMICS / Marketing / General |
| Keyword: | Konditionen; Marketing; Preispsychologie; Preisstrategie; Strategie |
| Fachschema: | Absatz / Marketing~Marketing~Vermarktung~Preis (Wertangabe) - Verrechnungspreis~Preistheorie~Preisfindung~Vertrieb |
| Bildungszweck: | für die Hochschule |
| Fachkategorie: | Vertrieb und Marketing |
| Thema: | Verstehen |
| Text Sprache: | ger |
| Verlag: | Kohlhammer W., Kohlhammer, W., GmbH |
| Länge: | 236 mm |
| Breite: | 159 mm |
| Höhe: | 35 mm |
| Gewicht: | 967 gr |
| Genre: | Sozialwissenschaften/Recht/Wirtschaft |
| Ähnliches Produkt: | 9783170262584 9783170370029 |
| Herkunftsland: | DEUTSCHLAND (DE) |
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4.2 ★★★★★
Based on 13 reviews
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Product Reviews
★★★★★ 5
Great fit and fabric.
Size: XX-Large, Color: Blue Denim Stripe
Great shirt. My husband is 6’4 and finding off the rack clothes is difficult. This brand has a very good fit. Fabric is light and airy. I recommend this shirt and this brand.
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Reviewed in the United States on June 8, 2026
★★★★★ 5
Great color
Size: XX-Large, Color: Lavender/White Stripe
Husband likes it very much. Got the purple and the color is very nice.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 9, 2026
★★★★★ 5
Best Comfort and Fit
Size: XX-Large, Color: Navy Stripe
Best Value Polo Shirt in the Business
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Reviewed in the United States on June 5, 2026
★★★★★ 5
Love it!
Size: XX-Large, Color: Lavender/White Stripe
I am a cheapskate and try hard to find bargains, but i have no problem with paying this price for a quality piece of clothing! Loving the fit and especially the lavender color. Very classy wearing it fully buttoned or open collared. Looks and feels great!! I like this so much I bought the Aqua stripe and green stripe also!
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Reviewed in the United States on April 24, 2026
★★★★★ 4
Very solid option for comfort but the pattern of the shirt I received was off-putting
Size: Small, Color: Grey White Stripe
The shirt itself is great, sizing is spot on with an athletic tapered fit which I always prefer in a polo. The material is classic maelreg cotton feeling without the heaviness and water holding of typical cotton shirts. You can run in these polos, workout, go out to lunch or dinner, or simply sleep in these they are so comfortable. It's the patterns offered that made me return this and another I tried out. Colors are spot on with descriptions but the patters are small enough to play tricks on eyes, I received complaints from both my wife and daughter (separately) about the pattern hurting their eyes hence the 4 star instead of 5. Others may love the patter but know that it isn't as universally pleasing as more other shirts offered by this brand
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Reviewed in the United States on April 15, 2026
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