SKU: 10966569213

Advanced Market Orientation Strategies

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Description

Advanced Market Orientation StrategiesCOURSE OVERVIEW: Welcome to the Advanced Market Orientation Strategies course. This program will equip you with the skills and knowledge to build a deeply customer focused organisation, design market driven strategies, and translate insight into positioning, pricing, product, and relationship decisions that drive sustainable growth. Throughout this course, you will examine how market orientation shapes the way you understand customers, structure your

COURSE OVERVIEW:

Welcome to the Advanced Market Orientation Strategies course. This program will equip you with the skills and knowledge to build a deeply customer-focused organisation, design market-driven strategies, and translate insight into positioning, pricing, product, and relationship decisions that drive sustainable growth. Throughout this course, you will examine how market orientation shapes the way you understand customers, structure your offer, manage key accounts, and align internal resources to deliver distinctive value in competitive markets.

This course begins by clarifying what market orientation means in practice and how it links to the broader marketing concept. This section introduces the framework for market orientation and the main types of orientation, explains the role of the marketing mix in supporting growth and development, and explores why goal-directed, customer-led thinking is central to modern management. This section also examines why some organisations struggle to become genuinely market-oriented, and how managers can identify and overcome barriers that prevent customer insight from being turned into effective strategy and execution.

The organisational and internal foundations for effective market orientation are then explored so you can see how culture and resources shape performance. This section explains how to understand the internal environment for customer focus, what resources are required for effective market orientation, and how your own values interact with those of your customers. This section also guides you to evaluate your understanding of both internal and customer value systems, and shows how these insights influence priorities, trade-offs, and the way market orientation is implemented day to day.

Customer groups, key accounts, and relationship management are then examined to connect strategy with real customers and decision-makers. This section explains how to recognise and develop customer groups, set aims, targets, and conditions for success, and identify basic buying behaviours and the key decision-makers in different segments. This section also highlights the importance of key account and customer relationship management, outlines the elements of key account management, and explores how relationships between customers and suppliers within partnerships can be assessed and strengthened over time.

Positioning, branding, and pricing are then analysed as central tools for capturing and defending a place in the market. This section explains how to evaluate the need for positioning and branding or special identity to secure a distinct market position, and how to develop positioning strategies that align with chosen customer groups. This section also identifies common positioning errors, reviews the advantages and disadvantages of different branding strategies, examines pricing policies and pricing objectives, and explores the factors that affect pricing and positioning in the market so that offers remain competitive and profitable.

Product and service strategy across the full offering is then explored to ensure that your value proposition remains relevant over time. This section explains the concept of the total product and how tangible and intangible elements combine to create perceived value. This section also examines the product life cycle and how products can be improved at different stages, explores the product–service continuum and ways services can be enhanced, and considers how the overall marketing offer can be improved through product and service innovation.

Customer satisfaction, value communication, and service quality measurement are then examined to connect strategy with customer experience. This section explains how to communicate a clear value proposition and link it to actions that improve customer satisfaction, and how to measure satisfaction using tools such as the SERVQUAL model. This section also explores what happens when customer satisfaction breaks down, how to monitor customer value over time, and how after-sales service and ongoing support can be used to reinforce relationships and strengthen loyalty.

By the end of this course, you will be able to define and apply market orientation principles, segment and prioritise customer groups, align positioning, branding, pricing, products, and services with clearly articulated value propositions, and use structured feedback and satisfaction measures to refine your strategies. You will understand how to remove internal barriers to customer focus, manage key customer relationships more systematically, and design integrated market-oriented strategies that improve both customer outcomes and organisational performance.

LEARNING OUTCOMES:

By the end of this course, you will be able to:

  • Learn about market orientation and what it means for you as a manager
  • Understand the marketing concept
  • Understand the framework for market orientation and types of orientation
  • Understand the marketing mix and its contribution to growth and development
  • Identify and overcome barriers to successful market orientation
  • Recognise and develop customer groups and set aims, targets and conditions for success
  • Understand what resources are required for effective market orientation.
  • Learn about the factors you can influence that make customers satisfied
  • Understand the internal environment for customer focus
  • Evaluate your understanding of your own and your customers’ values
  • Understand the importance of key account and customer relationship management
  • Understand the elements of key account management
  • Assess relationships between customers and suppliers within partnerships
  • Evaluate the need for positioning and branding or special identity to capture a position in the market
  • Understand and develop positioning strategies
  • Identify the common positioning errors
  • Identify the advantages and disadvantages of branding strategies
  • Review pricing policies and pricing objectives
  • Understand what factors affect pricing and positioning in the market
  • Identify basic buying behaviours and the key decision-makers
  • Understand the concept of the total product
  • Understand the product life cycle and how products can be improved
  • Understand the product-service continuum and how services can be improved
  • Communicate the value proposition and improve customer satisfaction
  • Measure customer satisfaction through the SERVQUAL model
  • Learn about customer satisfaction and what happens when it goes wrong
  • Examine how the marketing offer can be improved through products and services
  • Monitor customer value and examine after sales service

COURSE DURATION:

The typical duration of this course is approximately 2-3 hours to complete. Your enrolment is Valid for 12 Months. Start anytime and study at your own pace.

ASSESSMENT:

A simple 10-question true or false quiz with Unlimited Submission Attempts.

CERTIFICATION:

Upon course completion, you will receive a customised digital “Certificate of Completion”.

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SKU: 10966569213

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Gail Sumpter
Pawtucket, US
★★★★★ 5
Inexpensive, but lovely
Color: Navy/Blue, Size: Queen
Pretty. Comfortable. Light weight, good for summer
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 22, 2026
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Ryle Lancaster
Phoenix, US
★★★★★ 3
Breathable, but bad pillow cases
Color: Navy/Blue, Size: Queen
Light comforter, breathable, soft, but pillowcases are not the best because only one side is really reversible despite having colors on both sides, the pillow flap is noticeable in the middle of the light blue side. Should be a zipper closure. Pillowcases also moved a lot.
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Reviewed in the United States on February 23, 2026
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John cromwell
New York, US
★★★★★ 5
Finally we BOTH can sleep comfy!
Color: 08 - Black, Size: Queen
So for years my boyfriend has always liked “jersey sheets” or “tee shirt” sheets or sheets made of flannel. He says he doesn’t like the feeling of cold “silky” feeling sheets as he’s always cold. I’m opposite and am always hot, and anytime we stayed in a nice hotel I looked forward to being able to sleep on cooler, taught, soft sheets for a couple of nights. I was able to deal with our old sheets but the issue we both hated was after awhile any sheet we got would get pilling. We even splurged and got a $60 flannel sheet which did the same thing forcing me to shave off these little annoying fuzz balls that make it feels like there is thousands of crumbs on the sheets. I also would wash our bedding once a week because the Jersey sheets seemed to “grow” as we move around in bed making it so the sheet was not taught and super annoying to lay on. The day I would wash them they would be comfortable but ultimately by the end of the week they would be almost hanging off our mattress. I ordered these sheets on a whim and got them the same day and immediately just threw out the jersey sheet and put this on (I didn’t even wash it, I know it’s gross but I was desperate for a comfy nights sleep and they came around 8pm) when I put them on I realized how soft and comfortable they felt. I also liked how the pillow cases are larger than most pillow cases that I have had in the past. We’ve been using these sheets for about a week and I love how I don’t wake up with my pillow popping out of the case anymore. The sheets have loosed ever so slightly since a week of sleeping but still are really taught and comfortable. They are cooler than flannel or fabric sheets and are initially cold when you first lay on them but I wouldn’t consider them “cooling” but they keep me from feeing extremely hot. They are way better than I ever would have expected for the price. I look forward to laying on them at the end of each day, even my boyfriend laid in bed the day I got them and said “wow I didn’t think I would like sheets like this, these are so soft!” And fell asleep immediately. We ended up ordering a second set in grey and the color is pretty. I still have yet to wash them, I usually use 2 tide pods when washing the bedding but I might get some fabric softener (as I hear it helps with pilling) to prevent the possibility of having that happen to these sheets in the future. I am hoping they hold up well after the wash and longer use. If they start to pill after wash, I will come back and update my review. Until then, I would highly recommend these sheets for the quality and the price point that they are offered at. Honestly, at this point even if they pill months from now I probably wouldn’t even be upset as long as they stay the same price I would just buy another set as they are just that comfortable and soft. UPDATE: So it has been about 3 months since I have purchase and used these sheets. They are still as soft as the day I first put them on. I’ve been washing them bi-weekly along with my comforter and pillowcases. I wash them with warm water using a combination of tide pods and added Downy fabric softener. They say to hang dry them in the description but I have been putting them in the dryer on medium and have been taking them out after around 20-25 minutes, they seem to dry extremely quickly. They have yet to have absolutely any pilling and also have not shrunk or stretched. Also I have a cat that is very active and also sleeps with me who enjoys kneading on my bed and I haven’t even noticed any signs of wear what so ever to the eye or to the feel. I highly recommend these sheets. I still have yet to even open the second set I purchased!
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Reviewed in the United States on January 10, 2024
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Joy Joy
Houston, US
★★★★★ 5
Happy With Our Purchase
Color: 07 - Charcoal, Size: King, Color: 07 - Charcoal, Size: King
When we opened the package the sheets were soft. We wash everything before we use it, so in these went. The sheets held nicely through the washing machine, the edges stayed sewn up and the sheets are still fluffy. The sheets fit nicely on our bed and have a nice cooling effect in this 80-degree weather. We think these sheets were a quality purchase that was affordable.
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Reviewed in the United States on June 6, 2026
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Marcus
Battle Creek, US
★★★★★ 5
Honest Review
Color: 25 - Burgundy, Size: Queen
Very good product, I would highly recommend it. It is soft and keeps you cool throughout the night. I am someone who burns hot all day and night so these sheets have been a great purchase so far as I can tell. I got the red ones and they are very nice and pleasing to the eye. The quality of the sheets is high and not to bad for the price considering other products. It’s not very elastic so make sure you purchase the right size. You get 2 pillow cases and 2 sheets. The sheets seem pretty durable as well which is nice.
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Reviewed in the United States on June 8, 2026

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