SKU: 16676830896

Scarcity Brain: Signed Copy

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Scarcity Brain: Signed CopyWant a signed, custom inscribed book? Here's your place for it. **Add your custom message in the "order notes" during checkout** Are we hardwired to crave more? From food and stuff to information and influence, why cant we ever get enough? Michael Easter, author of The Comfort Crisis and one of the worlds leading experts on behavior change, shows that the problem isnt you. The problem is your scarcity mindset, left over from our ancient ancestors.

Want a signed, custom inscribed book? Here's your place for it. 

**Add your custom message in the "order notes" during checkout**

Are we hardwired to crave more? From food and stuff to information and influence, why can’t we ever get enough?

Michael Easter, author of The Comfort Crisis and one of the world’s leading experts on behavior change, shows that the problem isn’t you. The problem is your scarcity mindset, left over from our ancient ancestors. They had to constantly seek and consume to survive because vital survival tools like food, material goods, information, and power were scarce and hard to find. But with our modern ability to easily fulfill our ancient desire for more, our hardwired “scarcity brain” is now backfiring. And new technology and institutions—from dating and entertainment apps to our food and economic systems—are exploiting our scarcity brain. They’re bombarding us with subversive “scarcity cues,” subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbor buying a shiny new car.

Easter traveled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for our scarcity brain. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habits, and allow us to live our lives to the fullest and appreciate what we have, including how to:

  • Detect hidden scarcity cues to stop cravings before they start, from a brilliant slot machine designer in a Las Vegas casino laboratory
  • Turn alone time into the ultimate happiness hack, from artisanal coffee-making Benedictine monks
  • Reignite your exploration gene for a more exciting and fulfilling life, from an astronaut onboard the International Space Station
  • Reframe how we think about and fix addiction and bad habits, from Iraq’s chief psychiatrist
  • Recognize when you have enough, from a woman who left a million-dollar career path to adventure the world


Our world is overloaded with everything we’re built to crave. The fix for scarcity brain isn’t to blindly aim for less. It’s to understand why we crave more in the first place, shake our worst habits, and use what we already have better. Then we can experience life in a new way—a more satisfying way.

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SKU: 16676830896

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MJFinds
Alexandria, US
★★★★★ 5
Great Power and Creamy Foam
Color: White
This frother is amazing and has really good power. It creates creamy, smooth foam in seconds and works perfectly for iced lattes, cappuccinos, and matcha. I love that it’s rechargeable and lightweight, but still feels strong and high quality. As someone who loves coffee, this has become one of my favorite tools for making café-style drinks at home. Easy to use, easy to clean, and looks beautiful on my coffee station.
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Reviewed in the United States on May 20, 2026
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Desert hiker
West Palm Beach, US
★★★★★ 4
Powerful easy to operate but splashes
Color: Black
Excellent frother--Very powerful and easy to turn on/off with one button. The only downside is it requires a deep container in which to froth. The frothing pitcher I had was too small and milk splashes everywhere. There is no lower speed so it works fast. I am using a deep insulated container now for frothing. Otherwise, very quite, easy to operate no pushing down on the top like other frother wands. I love it as long as I can control it to limit the splashing.
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Reviewed in the United States on May 31, 2026
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Charles M.
Draper, US
★★★★★ 5
Froths Milk in Seconds
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Frother I had for a couple of years broke. Based on reviews I bought this. Love it being rechargable. The POWER! It froths milk in seconds. Also great for that after workout protein drink. Also is a little longer than my last frother so it works great with larger glasses.
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Reviewed in the United States on May 27, 2026
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Kimberly
Phoenix, US
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Best kitchen device!!
Color: Black, Color: Black
This frother is absolutely amazing such power behind it . Quality is just as amazing made very rugged. And I love the stand and the best thing about it is no more batteries to change now we just charge it up. I HIGHLY RECOMMEND this product to everyone and I will be buying more of these for gifts and more for our winter home also. You won’t be disappointed at all.
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Heather Montgomery
Natrona Heights, US
★★★★★ 5
Works as described
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Love this whisk. I have arthritis and this is light weight enough for me to use. I love the push button, and the stand for it. It’s really easy to clean, and it blends my shakes nicely without leaving the powder behind.
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Reviewed in the United States on June 2, 2026

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