VIRTUE Recovery Shampoo 500ml

VIRTUE Recovery Shampoo 500mlA sulfate free shampoo for damaged, stressed or dehydrated hair, in a jumbo size. Cleanse, repair and nourish your hair with Virtue Recovery Shampoo. This gentle sulphate free formula removes dirt, oil and product buildup from hair while repairing damage and enhancing softness, suppleness and hydration. Enriched with first of its kind Alpha Keratin 60ku, this shampoo treats and repairs damaged hair while leaving it clean and fresh. What does Virtue

A sulfate-free shampoo for damaged, stressed or dehydrated hair, in a jumbo size.

Cleanse, repair and nourish your hair with Virtue Recovery Shampoo. This gentle sulphate-free formula removes dirt, oil and product buildup from hair while repairing damage and enhancing softness, suppleness and hydration. Enriched with first-of-its-kind Alpha-Keratin 60ku, this shampoo treats and repairs damaged hair while leaving it clean and fresh.

What does Virtue Recovery Shampoo do?
Removes daily product build-up and oil with sulphate-free cleansing agents
Repairs damage caused by heat, chemicals and colour treatments
Fills in cracks in the hair cuticle with pure human keratin for a smooth, healthy finish
Improves softness, suppleness and hydration

Who is Virtue Recovery Shampoo for?
Anyone with damaged hair or hair in need of extra care
Ideal for dry and dehydrated hair types
Hair stressed out by heat styling and chemical treatments
Safe for colour- and chemically-treated hair

What makes Virtue Recovery Shampoo so unique?
Contains Alpha Keratin 60ku, derived from ethically sourced human hair
Is more effectively utilised by the body when compared to animal sources of keratin
Helps rebuild and repair hair strands
97% of women said their hair felt softer after just one use*
97% of women felt their hair was less damaged*
91% of women felt their hair was more manageable*
Fragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods
Free from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten
Leaping Bunny certified cruelty-free
500ml
Also available in 60ml and 240ml

What are the key ingredients in Virtue Recovery Shampoo?
Alpha Keratin 60ku
This innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier.

Hydrolyzed Quinoa
A plant-based protein that helps enhance colour, moisture retention and shine. Baobab Seed Oil Derived from the tree known for its remarkable ability to store water, this silky oil helps keep dry and damaged hair soft and hydrated

Grapefruit Extract
Rich in vitamin C and antioxidants, grapefruit extract helps to enhance hair vibrance and shine while revitalising the scalp.

*Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).