SKU: 29303537797

Marketing Planning & Advertising

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Description

Marketing Planning & AdvertisingCOURSE OVERVIEW: Welcome to the Marketing Planning & Advertising course. This program will equip you with the analytical, strategic, and practical skills needed to develop effective marketing plans and manage advertising activities across a wide range of channels. You will explore what marketing planning means, why structured planning matters, and how marketing decisions are shaped by consumer attitudes, changing lifestyles, habits, values,

COURSE OVERVIEW:

Welcome to the Marketing Planning & Advertising course. This program will equip you with the analytical, strategic, and practical skills needed to develop effective marketing plans and manage advertising activities across a wide range of channels. You will explore what marketing planning means, why structured planning matters, and how marketing decisions are shaped by consumer attitudes, changing lifestyles, habits, values, technological developments, legislation, and economic conditions. This course also introduces the S.W.O.T. analysis as a foundational tool for understanding organisational strengths, weaknesses, opportunities, and threats in a shifting marketplace.

This course begins by examining how to identify your target markets and define your products or services, ensuring that marketing activities are aligned with customer needs and organisational capabilities. You will explore how to analyse competitors, how to conduct a comprehensive S.W.O.T. analysis, and how to set clear, realistic marketing objectives that guide action and accountability. This section helps you evaluate internal and external forces affecting business performance and establish a strategic foundation for decision-making.

You will then examine market growth and strategic options, including the market penetration strategy, product or service development strategy, market extension strategy, and diversification strategy. This component focuses on how to choose appropriate strategies based on your organisation’s resources, market conditions, and long-term goals. You will also explore the marketing action plan, which outlines the steps, responsibilities, and timelines required to implement your chosen strategies effectively.

Another learning area focuses on advertising and promotional communication, beginning with the key questions you must address before deciding whether to advertise. You will explore how to set advertising objectives, the range of printed media (including magazines, newspapers, directories, wall planners, and diaries), and the various broadcast media available to organisations. You will also explore internet advertising media, ‘Off the Page’ advertising, direct response advertising, direct mail formats, and the increasing role of e-marketing in reaching digital audiences.

A further part of the course examines signage and promotional items as advertising tools. You will explore how signage on business premises, vehicles, and uniforms contributes to brand visibility, and how promotional items such as notepads, pens, t-shirts, carrier bags, and giveaways support marketing campaigns. This section also highlights the importance of consistency across all advertising channels and the need to align promotional messages with brand identity and customer expectations.

The course then transitions to developing the marketing plan, including writing the plan, formulating strategies related to products, pricing, advertising/promotion, and distribution, and preparing a schedule of what, where, and how activities will be executed. You will explore how sales promotion techniques support broader marketing efforts, how budgets and profit and loss accounts influence planning decisions, and how controls and update procedures ensure your marketing plan remains relevant and effective over time.

You will also examine how to present the marketing plan clearly and persuasively, ensuring stakeholders understand strategic intent, resource requirements, and expected outcomes. This section further explains how to make advertising and direct mail campaigns work, how to craft an effective advertising message, and the secrets of a successful direct mail campaign. You will learn how to integrate messaging, design, audience insights, and channel selection to maximise campaign impact.

By the end of this course, you will be able to conduct strategic analyses, write comprehensive marketing plans, develop and implement effective advertising campaigns, select appropriate promotional channels, manage marketing budgets, and evaluate outcomes to support continuous improvement in marketing planning and execution.

LEARNING OUTCOMES:

By the end of this course, you will be able to understand:

·       What is meant by marketing planning?

·       The S.W.O.T. analysis

·       Why you should consider consumer attitudes, changing lifestyles, habits, values and trends?

·       Why you should consider technological developments, legislation and the economic?

·       The marketing action plan

·       How to identify your target markets?

·       How to identify your services/products?

·       Why know your competitors?

·       How to conduct a S.W.O.T. analysis?

·       How to set your marketing objectives?

·       The market penetration strategy

·       The product or service development strategy

·       The market extension strategy

·       The diversification strategy

·       Advertising through signage and promotional items

·       The questions you need to address before deciding whether or not to advertise

·       How to set advertising objectives?

·       The printed advertising media: magazines, newspapers, directories, wall planners, diaries

·       The broadcast advertising media

·       Internet advertising media

·       ‘Off the Page’ advertising

·       Direct response advertising

·       Direct mail letters, leaflets, inserts into magazines and flyers, door drop leaflets

·       Signage: business premises, vehicles, uniforms

·       E-marketing

·       Promotional items: notepads, pens, carrier bags, t-shirts, giveaways

·       How to write the marketing plan?

·       Marketing strategies relating to products

·       Marketing strategies relating to pricing

·       Marketing strategies relating to advertising/promotion

·       Marketing strategies relating to distribution

·       Schedule of what, where and how

·       Sales promotion

·       Budgets and the profit and loss account

·       Controls and update procedures

·       How to present the marketing plan?

·       How to make advertising and direct mail campaigns work?

·       How to make your advertising message work?

·       The secrets of a good direct mail campaign

COURSE DURATION:

The typical duration of this course is approximately 2-3 hours to complete. Your enrolment is Valid for 12 Months. Start anytime and study at your own pace.

ASSESSMENT:

A simple 10-question true or false quiz with Unlimited Submission Attempts.

CERTIFICATION:

Upon course completion, you will receive a customised digital “Certificate of Completion”.

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SKU: 29303537797

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4.7 ★★★★★
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Kristen Linscott
Chelsea, US
★★★★★ 4
Omegaverse
Format: Kindle
I was pleasantly surprised by this omega verse book. This 1 definitely had a few new twists And I really enjoyed reading it. The main female character was a badass and awesome. She had 1 best friend I wish we could have seen a little bit more of their friendship in this book. Her relationship with the male characters was good not to contrived or super instantaneous. And we had some fun plot twists that I didn't expect. I wish we had more of a follow up on the situation with her family her background and her mother who was a wench. I would definitely recommend this book.
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Reviewed in the United States on April 9, 2025
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Verified Purchase
Amanda
Dallas, US
★★★★★ 5
Wow. Just wow. An amazing read
Format: Kindle
This book was eloquently written, or should I say the authors writing style is very eloquent? I loved the characters, and the story was quite compelling. I absolutely loved the FMC, she's a BA who doesn't take any crap & gives as good as she gets. A certain person certainly got his just desserts & then some, the earlier scenes of which were quite satisfying, had me punching the air & everything haha. All in all 20/10, great read
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Reviewed in the United States on November 29, 2024
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Lauren
Louisville, US
★★★★★ 3
My opinion
Format: Kindle
Let me preface this by saying I really liked the story and the characters however, this book is in desperate need of some sort of editing. It's not misspelled words or formatting, but continuous run on sentences. Redundancies within the sentences. There were a couple of paragraphs that I had to go back and reread 3 or 4 times. Overall, I'd say it was worth the read.
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Reviewed in the United States on May 29, 2025
A
Verified Purchase
Amazon Customer
Carnegie, US
★★★★★ 5
Beautiful
Format: Kindle
I love omegaverses I had looked at this one multiple times thinking it's just another book about cocky rock star guys that let fame get to their heads and there are parts like that so I wasn't 100% off. I started reading the second book and met the fmc Astraea from the first one,after she had a run in with the aphla from the gym.😁 it gave me the push to stop and read book one first and im so glad I did this book was amazing their was so many characters I fell in love with hoping they will find their happily ever after. the guys were great, the plot was 🎯, and the ending had me 😭😭😭. I was wondering how nate could ever redeem himself, and he did. the last scene with him was sad, but I also felt it was beautiful. thank you to the author for making a beautiful omegaverse book that gave me all the feels. now I'm jumping straight into book two.
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Reviewed in the United States on March 25, 2025
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Boise, US
★★★★★ 4
Knot their Omega
Format: Kindle
It took me a day to really get into the book, there is a lot happening in the beginning of the story. I wish there was more of a time frame because I felt like something’s happened quickly but they were farther away than I thought so that was a little confusing to me. I felt like there was so much happening but also not enough. As for the story itself I enjoyed it, it was different than other OV I’ve read. Bring the tissues, you will need them. They guys were great, I wish we saw more of Kai and Kenjis relationship. As for Nate…… IYKYK. I enjoyed this book, my first from this author and look forward to reading about Kamaris story. Book: ⭐️⭐️⭐️⭐️/5 Spice: 🌶️.5/5
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Reviewed in the United States on October 24, 2024

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