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Description
300 YEARS BEFORE COLOR Brown & Ivory editionLIMITED AND NUMBERED FACSIMILE EDITION OF 1,592 COPIES It was 1960 when Lawrence Herbert was working in a color printing and sales company mainly focused on cosmetics. This businessman and great visionary chose to take over the assets of a company that was $50,000 in debt. In 1962 Herbert founded Pantone, creating a new formula from 10 pigments in order to obtain more uniform results and resulting in a guide of 500 colors. The success was immediate in
LIMITED AND NUMBERED FACSIMILE EDITION OF 1,592 COPIES It was 1960 when Lawrence Herbert was working in a color printing and sales company mainly focused on cosmetics. This businessman and great visionary chose to take over the assets of a company that was $50,000 in debt. In 1962 Herbert founded Pantone, creating a new formula from 10 pigments in order to obtain more uniform results and resulting in a guide of 500 colors. The success was immediate in companies dedicated to the graphic arts, industrial and textile industries; a great example of its usefulness was the Kodak brand, which during the 50’s began to suffer great losses in the sale of its photo reels because in its boxes the yellow color did not always share its homogeneity, causing people to reject the packages with a darker shade that led them to think that it was not the original of the brand or that perhaps it had expired. These well-known and widely used color guides in the world of design are a “must” that has also managed to sneak into the creative universe by varying and playing with more and more surprising models. What many do not know is that the first guide similar to Pantone was created by a Dutch artist. A. Boogert wrote in the year 1692 a detailed work in which he presented colors and their scales in watercolor, discovering their nuances to the world by mixing them with each other. Only one copy of this sensational and advanced volume exists in the Bibliothèque Méjanes in Aix-en-Provence, France. This is because in 1692 the printing press did not yet have the technology to print such a treatise. It would be another hundred years before it could be reproduced with any reliability, through lithography.Shipping Notes
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4.2 ★★★★★
Based on 25 reviews
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Product Reviews
★★★★★ 1
Tip will not stay saturated with color
Color: Honey Brown, Size: 1 Count (Pack of 1)
This is a pen with a nice felt tip. First time I used it, it glided on nicely. Second time used about it a week later, tip was dry and no matter how I tried, it would not saturate and provided no color. I even tried storing it with the tip facing down to make the color flood to the tip, but even after several days of standing it up that way, tip was still dry. What a waste of money. I just ordered their Easy Brow and Fill Tool, which is a stick of color that winds in and out and so far like it very much. Would recommend that and not this ink pen.
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Reviewed in the United States on November 30, 2022
★★★★★ 5
Always Perfect!
Color: Rich Brown, Size: 1 Count (Pack of 1)
The best brow liner I have ever used. My eyebrows have thinned over the years because of a thyroid condition and I have been drawing them on since I had was in my thirties. I believe it really retains my youth and the fact that this is a liquid helps me keep the hairs in place that I already have up there. I do not go anywhere without my eyebrow liner. Add this to your makeup kit! You will thank me.
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Reviewed in the United States on January 1, 2026
★★★★★ 5
Easy To Use
Color: Soft Brown, Size: 1 Count (Pack of 1)
Easy to use. Looks natural. Great product. I definitely recommend it.
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Reviewed in the United States on December 28, 2025
★★★★★ 5
Great Brow Pen
Color: Dark Brown, Color: Dark Brown
I love this brow pen; it’s my favorite brow product I’ve ever used. If you aren’t already here because of Katie Jane Hughes on Instagram, I recommend searching her (@katiejanehughes) and she has an instastory highlight about how she uses this pen.
I find it’s extremely important to store these pens upside down to allow the “ink” to travel down to the brush, and also to keep the brush pointed down as you use feathering strokes to paint the shape and hairs you want. The faster you work, the better; some people say the pen dries out, though I find I have plenty of time for both brows, especially if I’m using more than one color.
You don’t need to use a primer in advance of using these pens (some peoples he trouble if they DO use primer; something about the slippiness makes it difficult for the pen to stick. I’ve never had that issue myself but if you’re struggling try without primer). I also tend to use a brow gel on top of this, but only to wrangle my brow hairs into one direction. You certainly don’t need to.
I’ve attached some swatches, since I had a really hard time finding any online. The main difference between “soft black” and “dark brown” is that the dark brown has a warm undertone and is much more opaque than soft black in my opinion. The idea is to use short, light strokes to apply this, so nothing will be too strong unless you want it to be. I tend to go in with soft black first to get the shape I want at the arch and to do some filling in, then I use medium brown on the inside of my brows and also to fill in, and then I use dark brown last just where I need some extra coverage.
I certainly don’t recommend being this extra; I bought the colors to see what they looked like and found that I like the dimension of using multiples and also that it helps ensure my pens don’t dry out at an inopportune time.
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Reviewed in the United States on January 16, 2019
★★★★★ 5
my Holy Grail Brow product thank you Katie Jane Hughes
Color: Medium Brown
This is my 3rd or 4th? re-order. I don't know what I will do if it gets discontinued for any reason:( I have very sparse , light brows. This is the only thing in the world that has ever let me make realistic brow hairs, with a small learning curve that don't look drawn on, or fade during the day. The pen will dry out if not left stored upside down. It lasts me at least a few months. I'm always ordering another one before it runs out just so that I'll have a back up. Thank you allure! Glossier has a version of this, but it's less product for more money and the tip isn't a thin as this one. I have even ordered this for friends, it's that good.
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Reviewed in the United States on February 6, 2020
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