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Description
Nature's Variety Instinct Be Natural Chicken & Brown Rice Recipe Dry Dog FoodNatural nutrition begins here. Instinct Be Natural Real Chicken & Brown Rice Recipe starts with cage free chicken and never contains filler, corn, wheat, soy or by product meals or artificial preservatives and colors. Guided by our belief in the power of raw, each piece is tumbled with crushed freeze dried raw chicken raising the bar in nutrition and taste. Features Cage free chicken is our first ingredient, making real animal proteins are our #1 and
Natural nutrition begins here. Instinct Be Natural Real Chicken & Brown Rice Recipe starts with cage-free chicken and never contains filler, corn, wheat, soy or by-product meals or artificial preservatives and colors. Guided by our belief in the power of raw, each piece is tumbled with crushed freeze-dried raw chicken - raising the bar in nutrition and taste.
Features
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Cage-free chicken is our first ingredient, making real animal proteins are our #1 and #2 ingredients followed by hearty whole grains
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No fillers - made without corn, wheat, soy, chicken or poultry by-product meal, brewer's rice, artificial colors or preservatives
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Raw on every piece - our kibble is tumbled with freeze-dried raw for nutrition and taste
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We believe in the power of raw because raw is real meat, natural, protein packed, minimally processed and made from whole-food ingredients
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Made in the USA with the finest ingredients from around the world. Natural nutrition with added vitamins and minerals
Ingredients
Chicken, Chicken Meal, Barley, Sorghum, Oatmeal, Brown Rice, Chicken Fat (preserved with Mixed Tocopherols), Turkey Meal, Ground Flaxseed, Natural Flavor, Salt, Fish Meal, Carrots, Potassium Chloride, Vitamins (Vitamin E Supplement, Niacin Supplement, Thiamine Mononitrate, d-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Apples, Blueberries, Cranberries, Dried Yeast, Choline Chloride, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Freeze-Dried Pollock, Yeast Culture, Dried Lactobacillus acidophilus fermentation product, Dried Enterococcus faecium Fermentation Product, Dried Aspergillus oryzae Fermentation Extract, Dried Trichoderma longibrachiatum Fermentation Extract, Dried Bacillus subtilis Fermentation Extract, Pumpkin Seeds, Rosemary Extract.
Guaranteed Analysis
Crude Protein (min): 25.0%, Crude Fat (min): 14.0%, Crude Fiber (max): 5.0%, Moisture (max): 10.0%, Vitamin E (min): 100 IU/kg, *Omega 3 Fatty Acids (min): 0.5%, *Omega 6 Fatty Acids (min): 2.4%, *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles
Feeding Guide
Ideal feeding amounts will vary by age, weight, and activity level so the guide below should be used as an initial recommendation. Divide the cups per day by the number of feedings per day. Be sure to always provide clean, fresh water. Along with dry food, we recommend feeding raw or wet food to help increase the amount of water in your pet’s diet. Daily Feeding Guidelines (standard 8 oz dry measuring cup): Adult Maintenance (cups per day): 5-15 lb: ½ - 1 ¼ cups; 16-25 lb: 1 ¼ – 1 ¾ cups; 26-50 lb: 1 ¾ - 3 cups; 51-75 lb: 3 - 4 cups; 76-100 lb: 4 - 5 cups Weight Loss (cups per day): 5-15 lb: ¼ - ¾ cup; 16-25 lb: ¾ - 1 cup; 26-50 lb: 1 - 1 ¾ cups; 51-75 lb: 1 ¾ - 2 ½ cups; 76-100 lb: 2 ½ – 3 ¼ cups Puppies (Except Large Breed [70+lbs as an adult]): Feed up to twice the adult maintenance amount. Pregnant/Nursing Females: Feed up to three times the adult maintenance amount shown above. Dogs Greater Than 100 lbs: Add up to 3/4 cup for every 20 lbs. Transitioning to Instinct: Always introduce a new food over a period of 5 to 7 days, mixing increasing amounts of Instinct with the current food each day. Visit the Instinct Pet Food website for more specific feeding recommendations and information on how to easily combine different forms of food.
Caloric Content/kg
3589
Caloric Content/kg UOM
kcal/kg
Caloric Content
395
Caloric Content UOM
kcal/cup
Life Stages All Lifestages
Transition Instructions
Transitioning to Instinct: Always introduce a new food over a period of 5 to 7 days, mixing increasing amounts of Instinct with the current food each day.
Complete & Balanced Statement
Instinct Be Natural Real Chicken & Brown Rice Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages except for growth of large size dogs (70 lbs or more as an adult).
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
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Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
4.4 ★★★★★
Based on 18 reviews
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Product Reviews
★★★★★ 5
Awesome toy!
Size: X-Large (Pack of 1), Color: Blue Snake
My pitbull Stella loves these! Ive bought her two of the smaller snake toys in the past and she Absolutly loves them! The first one lasted about 6 months which is a lifetime compared to how long her other toys last lol and the second one lasted about the same. This time I decided to get the XL version. It has 6 squeakers instead of 3 like the smaller versions. I picked the teal and purple colors and it's like 43 inches long I think. Its the same length as her and shes a large size dog. She loves this thing! Its so cute watching her squeak each of the squeakers with her nose.
While this is a great toy it is not chew proof. In fact its quite easy for an experienced chewer to get into this toy. It is relatively strong but it wont stand a chance with a power chewer. Like I said this is the third one of these I have bought in roughly a year. They do last longer then more soft toys I will give them that. This is the only soft toy she has not destroyed in 5 mins. But after a week or so at least one squeaker will be missing.
For the average dog one of these snake toys will last a really long time and they are fun to play with. We play tug of war and fetch with it. Stella also loves when I squeak the toy she will squeak it back and we'll go back and forth for hours lol. One last thing it is loud! If noisy toys bug you, don't get this. The sqeakers are industrial strength lol
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Reviewed in the United States on February 7, 2021
★★★★★ 4
Durable toy but definitely NOT invincible
Size: Medium (Pack of 1), Color: Orange Gecko
BACKGROUND
I have two labradors and, with my friends dogs over, we have a combined combination of five labradors at a time. If you have seen the film "Marley & Me" then you will understand our dogs. They tear through concrete, dry wall, and, well, just about anything they can get their paws and mouths on. It is very important to have plenty of toys for them to keep pre-occupied as most of the destruction is caused by dogs that are bored.
Unfortunately, many items are not able to withstand this combined destructive force. I spotted these "Invincible" line of toys and thought they were worth a try. I ended up ordering basically one of every style and size.
APPEARANCE
The toys come in different sizes, colors, and shapes. The most common are the Gecko and the Snake. The toys are covered with a more durable cloth that is fuzzy and suppose to withstand quite a bit of chewing. Inside the toys are what are described as durable squeakers that, if punctured, will still squeak even after hours of being bitten and chewed upon. The larger the toy ordered, the more squeakers that are sewn into the toy.
RELIABILITY
I have to admit these toys did last about ten times as long as any other toy I have given my dogs. Unfortunately, nothing is indestructible. My dogs managed to find kinks in the lining of the toys that, once penetrated, will cause the toys to open leaving stuffing and squeak toys all over the place. The squeakers did withstand quite a bit of chewing before the squeaking went silent.
I noticed that the snake toy did last quite a bit longer than the gecko or the little dragon characters. The snake had separate compartments for the squeakers and so, if one was torn out, the others survived. On the Gecko once its middle section was torn open the squeakers were lost.
CUSTOMER SUPPORT
Not utilized
PROS:
++ Lasted about 10X times the length of time as other "invincible" toys
CONS:
++ They are not truly "invincible" and will be destroyed over time
CONCLUSION
The invincible line of toys did last a lot longer than most toys that I have purchased for my labradors. I would recommend the snake over the gecko or other styles. I have had to toss the geckos as they were shredded but the snakes are still with me to this day six months later. Also note, even though "Invincible" is in the title, these toys are definitely not although you will save an incredible amount purchasing these toys once and having a gradual destruction process versus having to buy new toys continuously over the same period of time that these lasted.
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Reviewed in the United States on October 18, 2012
★★★★★ 3
The toy is no match for my dogs.
Size: Large (Pack of 1), Color: Pink Snake
The toy itself is well made and the squeaker work well. Unfortunately, it only lasted about 2 weeks before my Treeing Walker Coonhound pup (super chewer) had it shredded. My Plott hound ( heavy chewer) just loved these! She is older and they last longer for her. However she does love to go for the seems first then rips out the squeaker. But she will carry it around for months like that. I think she like the material. I'll probably go back to Walmart for the smaller cheaper ones for now.
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Reviewed in the United States on April 8, 2026
★★★★★ 5
Durable and he loves it! It is Ryker Der Hauswolf approved and I recommend it.
Size: X-Large (Pack of 1), Color: Blue Snake, Size: X-Large (Pack of 1), Color: Blue Snake
Review of Outward Hound Durablez Snake – Squeaky Plush Dog Toy, No Stuffing for Less Mess, Interactive & Tough, 6 Jumbo Squeakers, Puppies & Dogs, X-Large, 40"
My best friend brought her 16-month-old German Shepherd up for a visit and I happen to love him to pieces! A few months ago, I bought the smaller version of this same toy snake for him and he LOVED it. Many squeaker toys he has eventually torn up, as puppies and others do. The smaller only has a small tear in the butt-end from playing some minor tug of war with it. This larger version is made just as well and with the same materials. It is very durable, but there are no toys indestructible. The only difference is the length, and it has 6 JUMBO squeakers as opposed to 5 smaller ones. It got here on the day of this post and he has not stopped playing with it! Now if you’re one that squeakers get on your nerves, this is not for you. But, if you’re like me and truly enjoy watching (and hearing) a fur baby having so much fun, then buy this now! The price is very reasonable in my humble opinion. It is Ryker Der Hauswolf approved and I recommend it.
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Reviewed in the United States on April 24, 2026
★★★★★ 5
Absolutely one of the best chew toys I've ever bought my dog
Size: Large (Pack of 1), Color: Green Gecko
Absolutely one of the best chew toys I've ever bought my dog. She's a lab-pit mix, about 70 lbs, loves to chew, and is almost pure muscle. There are no half-measures with my dog. When she plays tug of war, she's playing to win. Often, she ends up whipping her entire body back and forth violently to get that thing out of your hands. Playing with her feels like you're pulling against a freight truck. I've never had a plush chew toy last longer than 15-20 minutes. It rips, and suddenly out comes all the stuffing and squeakers. Impossible. I just stopped buying her plush toys altogether, which was such a shame because I know that's her favorite thing ever. But when I saw this on Amazon, I thought I'd give it a try. I wasn't expecting much, nothing is truly invincible. BUT THIS THING IS TOUGH! It's my dog's favorite, she loves the squeakers so much, and so we've played tug of war or keep away nearly every day since I bought it. Yeah, there's a small hole in it now, the fur's a little matted and it doesn't look at pretty as when I bought it, BUT IT STILL LIVES! It's lasted three whole months, which is miracle given my dog's seriously aggressive play style. Squeakers are intact, the black lining has held up, I really can't believe it. I've even given her free reign with it over the past couple of weeks, as I have another one saved for the day this finally dies. Even though she's allowed to take this thing behind the couch and really go at it in a serious chew session, she can't break that black lining. Amazing product.
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Reviewed in the United States on July 13, 2016