Eidola (To Win Every Chess Match)

If you’ve been a losing streak lately, look no further. 

Linda Persson, an interdisciplinary Swedish artist based in London, works with histories, myths, and their material tethers. Each spell kit in her Eidola series provides you with a hand-painted, twice-fired ceramic eye brooch, a paper rune box, and directions for activation. 

To Win Every Chess Match is a sophisticated, intense interaction between language, sight, and power. Made through a ritual practice, it should be worn with reflection and strong intent. If used wisely, its magic may empower the wearer, but tread lightly. 

To Win Every Chess Match is the hue of a fresh olive and will help you keep your eye on the prize. It's also a magical fashion accessory that will grant you compliments for days. 

Linda Persson has shown work and performed at multiple biennials and museums, including the Venice Biennial, IT, Momentum Biennial, NOR, and the Luzern Kunstmuseum, CH. 

Her performative sculpture and research seeks to bring to life immaterial practices around historical objects. She often works with indigenous groups and their myths. Much of her practice relates to seeing language shift, and sometimes disappear. 

*The artist does not take responsibility for the effects of the Eidola on its new owner. Please be advised: spells may backfire.