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Description
Colour ClashColour is one of the essential elements of many branding designs. It can help give an identity personality and warmth, express emotion, communicate messages in an unconscious and subtle way and it can keep or navigate the viewers interest, drawing the eye and making elements stand out. This book explores colour palettes in graphic design that surprise, engage, challenge and grab our attention the combinations that maybe shouldnt work but just do.
Colour is one of the essential elements of many branding designs. It can help give an identity personality and warmth, express emotion, communicate messages in an unconscious and subtle way and it can keep or navigate the viewer’s interest, drawing the eye and making elements stand out.
This book explores colour palettes in graphic design that surprise, engage, challenge and grab our attention – the combinations that maybe shouldn’t work but just do. These are palettes that break the established rules and laws we have been taught about colour theory and remind us that colour can be fun as well as meaningful.
Designer: Counter-Print
Size: 190x255mm
Pages: 200
Publication: 2023
Binding: Softbound book
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