SKU: 66275412258

Virgil Abloh. Nike. Icons

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Description

Virgil Abloh. Nike. IconsIn 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forcesto create a sneaker collection celebrating 10 of the Oregon based company's most iconic shoes. With their project The Ten which reimagined icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others they reinvigorated sneaker culture. Virgil Abloh's designs offer deep insights into engineering ingenuity and burst with cultural cachet. Drawing on the

In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forcesto create a sneaker collection celebrating 10 of the Oregon-based company's most iconic shoes. With their project The Ten--which reimagined icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others--they reinvigorated sneaker culture.

Virgil Abloh's designs offer deep insights into engineering ingenuity and burst with cultural cachet. Drawing on the genius of the original shoe using lettering, ironic labels, collage, and sculpting techniques, Abloh played with language and sculptural elements to construct new meaning. Inspired by the wit of Dadaism, architectural theory, and avant-garde happenings, he analyzed what makes each shoe iconic and deconstructed it into an artistic assemblage, making each shoe into a piece of industrial design, a readymade sculpture, and a wearable all at once.

ICONS traces Abloh's investigative, creative process through documentation of the prototypes, original text messages from Abloh to Nike designers, and treasures from the Nike archives. We find Swooshes sliced away from Air Jordans and reapplied with tape or thread, Abloh's typical text fragments in quotation marks on Air Force 1, and All Stars cut into pieces. We take a look behind the scenes and witness Abloh's DIY approach, which gave each model in the Off-WhiteTM c/o Nike collection its own unique touch. His deconstructive vocabulary is reflected in the Swiss binding, which showcases an open spine and discloses the production of the book.

The book documents Abloh's cooperative way of working and reaffirms the power of print. For its design Nike and Abloh partnered with the acclaimed London-based design studio Zak Group. Together they conceived a two-part compendium, equal parts catalog and conceptual toolbox. The first part of the book presents a visual culture of sneakers while a lexicon in the second part defines the key people, places, objects, ideas, materials, and scenes from which the project grew. Texts by Nike's Nicholas Schonberger, writer Troy Patterson, curator and historian Glenn Adamson, and Virgil Abloh himself frame the collaborative work within fashion and design history. A foreword by Hiroshi Fujiwara places the project within the historical continuum of Nike collaborators.

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SKU: 66275412258

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4.7 ★★★★★
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Sadie
Dallas, US
★★★★★ 5
Cute!
Format: Board book
Super cute! Did come with some tape on it that took off a tiny bit of the front but no big deal.
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Reviewed in the United States on March 23, 2026
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carrie pagan
Chelsea, US
★★★★★ 5
GREAT LITTLE BOOK
Format: Board book
MY BUNNY LOVES THESE!
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Reviewed in the United States on March 26, 2026
K
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Kai Duman
Phoenix, US
★★★★★ 4
cute
Format: Board book
its a cute and sturdy book. came a bit dented tho
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Reviewed in the United States on April 18, 2021
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Melissa Bailey
New York, US
★★★★★ 5
Cute!
Format: Board book
Perfect for little ones Easter basket!
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Reviewed in the United States on January 22, 2026
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Leshia Herring
Massapequa, US
★★★★★ 5
Amazon Consumer
Format: Board book
I love this book. Has true facts in it. Giving it to grandchild for Easter. Great price.
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Reviewed in the United States on January 22, 2026

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