SKU: 66311435354

Letter Design in the Graphic Arts

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Description

Letter Design in the Graphic ArtsThis classic, mid century reference from the golden age of advertising is a comprehensive sourcebook for the use of lettering in graphic design. Featuring a wide breadth of examples from lipstick ads to film posters and billboards, Letter Design in the Graphic Arts analyzes the ways in which type can effectively contribute to design layouts and identifies errors that can detract from the success of an advertisement. Lengthy, detailed interviews with

This classic, mid-century reference from the golden age of advertising is a comprehensive sourcebook for the use of lettering in graphic design.

Featuring a wide breadth of examples from lipstick ads to film posters and billboards, Letter Design in the Graphic Arts analyzes the ways in which type can effectively contribute to design layouts and identifies errors that can detract from the success of an advertisement. Lengthy, detailed interviews with designers, artists, and account executives add to the value of this remarkable book.

With large photos of actual advertisements as well as details on the fonts and lettering, this book covers:

  • Standard letter design for advertisements
  • Letter design for space advertisements in newspapers and magazines
  • Lettering for outdoor displays like billboards
  • Lettering and its applications in package design
  • Creative and alternative approaches to hand-lettering

 

With tips on creative combinations and layout suggestions based on examples in the book, Letter Design in the Graphic Arts is sure to be a unique and inspiring reference for modern designers working in print or digital media.

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SKU: 66311435354

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4.1 ★★★★★
Based on 8 reviews
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TJ
Belleville, US
★★★★★ 5
Huge help...
This was a huge help to me as I put together a lesson for my church on the Resurrection. There are some very devotional, personal aspects to this work as well as very helpful apologetics information.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 8, 2014
B
Verified Purchase
Becky Smith
Houston, US
★★★★★ 5
Five Stars
Great book by Josh
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 19, 2015
T
Verified Purchase
tom beckett
Boise, US
★★★★★ 5
.thanks agai
Format: Hardcover
The book is hard to.good job thanks
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 29, 2019
D
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Don McCulloch
Phoenix, US
★★★★★ 4
Amazing compilation of historical facts that I never heard before
Format: Kindle
Our local priest quoted from this book on Easter Sunday and that made me curious to read it. The book starts slowly, but the second half is a great history lesson, loaded with information that I had never known. Compelling.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 6, 2016
M
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Matthew Nations
Battle Creek, US
★★★★★ 5
Excellent Introduction to Hemodynamics for a Resident or Fellow
Format: Paperback
Background: PGY-2 Internal Medicine Resident with no prior hemodynamic monitoring experience Overall: Fantastic introduction to the field. The author will assume you know the following prior to starting the book: - Moderate understanding of EKG’s - Anatomical arrangement of the heart and its vessels - Understanding some of the practical effects of atrial fibrillation (lack of an atrial contraction, etc) Specifics: The book can be picked up without significant prior knowledge of hemodynamic monitoring. I initially tried to read Hemodynamic Rounds, and the authors of that book did not introduce significant pieces of information, such as the normal pressures of the heart chambers, what each wave means on the monitor, and how is each chamber of the heart/vessel represented on the monitor (where do I look to see the left ventricular pressure?). In contrast to that, Dr. Hanna provides a book that appears to be intended for residents/cardiology fellows or zealous pre-cardiology interns who are looking for an introduction to the field that maintains enough depth to be practical. Its first section goes over the relevant physiology and pathophysiology and the mechanical/hemodynamic representation. The second section is a series of practice problems with excellent explanations which reviews all of the prior concepts and helps to solidify them in the reader’s mind. The reader will learn to appreciate the relevant waveforms and their relevant representations, the normal values for the cardiac chambers and vessels, and eventually the changes to these normal values during pathologic states. As others have mentioned, it is concise, but this also makes it a bit dense initially when the reader encounters the basic four waveforms and attempts to memorize the normal pressures. Once you get over that initial learning curve, the rest of the first section goes a bit faster. Overall, I’m very happy I purchased this book, and I feel that it has prepared me very well for time spent in the cardiac ICU.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 25, 2019

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