VIRTUE LABS Smooth Shampoo 240ml

Cleans | Softens | Shines

Gently Cleanse and Smooth with Virtue Smooth Shampoo
Say goodbye to frizz and hello to softer, shinier hair with Virtue Smooth Shampoo. This sulfate-free formula is designed for frizzy, unruly hair, working to cleanse and repair rough cuticles while minimizing frizz and locking in moisture. Infused with Alpha-Keratin 60ku, this shampoo helps improve hair health and strength over time.

Why You'll Love It

✔ Gently cleanses: Removes dirt, oil, and buildup without stripping hair
✔ Reduces frizz: Tames unruly strands for a smoother, more manageable finish
✔ Seals in shine and moisture: Enhances hair’s natural radiance
✔ Contains Alpha Keratin 60ku: Human-sourced keratin that is more effectively utilized by your body than animal-sourced keratin
✔ Helps rebuild and repair hair strands
✔ Proven results:

• 97% of women said their hair looked smoother*
• 97% of women said their hair looked healthier*
• 80% of women felt their hair looked smoother and more hydrated**
  ✔ Fragrance: A soothing blend of lavender, sweet pear, and fresh mint essential oils
  ✔ Free from: Sulfates, parabens, phthalates, synthetic colours and dyes, and gluten
  ✔ Cruelty-free: Leaping Bunny certified

Key Ingredients & Benefits

• Alpha Keratin 60ku: Rebuilds and strengthens hair with human-sourced keratin that is more compatible with your hair than animal keratin
• Lavender Essential Oil: Soothes and calms the scalp while adding a calming fragrance
• Sweet Pear Extract: Hydrates and enhances natural shine
• Fresh Mint Essential Oil: Provides a refreshing, invigorating scent while supporting scalp health

How to Apply VIRTUE LABS Smooth Shampoo

1. Work a 20-cent-sized amount of shampoo into your palms, emulsifying with a splash of water to create a rich lather.
2. Apply to wet hair and massage into a lather.
3. Rinse thoroughly and follow with Virtue Smooth Conditioner for optimal results.

You Need VIRTUE LABS Smooth Shampoo If…

✔ You have frizz-prone hair and want to control frizz
✔ You want to add shine and hydration to your hair
✔ You have wavy or curly hair that needs smoothing and detangling
✔ Your hair is colour-treated or chemically processed and requires extra care

Fragrance

A restorative blend of lavender, sweet pear, and fresh mint essential oils for a calming and refreshing scent.

Size: 240ml