SKU: 71523553001

Emotional Intelligence and Marketing

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Description

Emotional Intelligence and MarketingThis book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co produce service for enhancing customer experience and to co create value for key stakeholders in the digitalised and service dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional

This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional intelligence) and four ability scopes (perceive emotions, use emotions, understand emotions and manage emotions). The marketing domains that are deemed relevant and included in this book are services marketing, relationship marketing and digital marketing. The relevant marketing models from these domains will be identified to be integrated with emotional intelligent strategies. Emotional Intelligence makes both employees and customers happy, committed and loyal. Emotional Intelligence makes businesses competitive and sustainable.

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SKU: 71523553001

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4.4 ★★★★★
Based on 25 reviews
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Verified Purchase
Terry
Birmingham, US
★★★★★ 5
Simple and streamlined to meet anyone's needs
Format: Paperback
This book rocks! It provide a simple and structured way to define, develop and deliver a "Kick Ass" presentation that you can project or just use from the podium. It bring the audio and visual together to compliment a story to be shared. It has taken the hassel factor out of designing a presentation for anyone on any subject. Thank you!
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Reviewed in the United States on March 11, 2014
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Verified Purchase
Mack90
Houston, US
★★★★★ 2
Lasting value but degraded presentation
Format: Paperback
I've been a BBP fan since the first edition in 2005. The second edition in 2007 was a significant update and refinement. The latest, 2011 edition, is not worth buying if you already have the second edition -- the information is essentially the same but the 2011 is printed on cheap paper and the contrast between text and background for most of the illustrations is lousy, e.g. black text on a dark grey background, white text on a light grey background. I found it very difficult to read. The online version (O'Reilly Safari Books OnLine) is slightly better because it allows you to magnify the low contrast images which makes them slightly more legible. Thankfully, access to the online version is included with the ink-on-paper book free via a scratch-off, lottery ticket-type insert at the back of the book. If I had to do it again, I'd skip the paper book from Amazon and just purchase electronic access via O'Reilly. This version is more legible and you can print important pages that you might want hard copies of to highlight, mark-up, etc.
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Reviewed in the United States on November 18, 2011
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Verified Purchase
Kevin
Port Orchard, US
★★★★★ 4
Powerful for the presenter
Format: Paperback
My boss's boss recently told me that our organization's presentations are boring data dumps that make her wish she was somewhere other than there listening but not really hearing or caring about this slide and dreading the next. She suggested that since I was going to be doing a lot of presentations in the future I should avoid that method and do better presentations. I immediately sought advice from our best presenter and learned that his method came from his gut feelings about what worked better. He has good instincts but to codify what he explained I decided to buy a book to learn why his approach works. The closest book with an effective explanation I could find is "beyond bullet points". It captured and expanded on the instinct my new mentor explained so that I could now understand how to use the slides to supplement the story and how to interweave the data so the whole presentation is more meaningful and memorable. I recommend this book to anyone looking for more of an answer on how to improve their presentations and eliminate the data dump in bullet points.
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Reviewed in the United States on May 17, 2014
A
Verified Purchase
Antoinette Waikiki
Lake Worth, US
★★★★★ 5
Good purchase and superb seller.
Format: Paperback
This is a very good book. I was very satisfied with the service I received, I got the book before the expected time. I was really supprised with the shape of the book...it was a used book but looked like brand new. I say this was superb purchase and the seller was top notch.
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Reviewed in the United States on November 4, 2013
A
Verified Purchase
Alex Hadesty
New York, US
★★★★★ 5
Great for Presentation Education
Format: Paperback
It has been some time since I have utilized Beyond Bullet Points, but this is one text book that kept with me. The point of the book is to help a presenter get their point across to the audience through Powerpoint presentations, and the book does this well. I am sure there are editions other than this one at this point, and I would definitely recommend looking into them in order to keep up to date. Starting with this book is a great idea due to its simplicity.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 24, 2014

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