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Description
Marketing Analytics Using Excel: A Beginner′s GuideMarketing Analytics Using Excel is the essential introduction to data driven marketing, which simplifies complex concepts and offers practical, real world applications. This comprehensive yet accessible guide encourages an in depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics. Packed with practical examples and easy to follow, fully worked problems
Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics.Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes:
- Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries.
- Exercises, activities and discussion questions to reinforce learning.
- A focus on open access tools and career prospects which encourages readers to develop further.
This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill.
Dr Rahul Pratap Singh Kaurav is Associate Professor at FORE School of Management, New Delhi, India.
Dr Asha Thomas is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.
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4.0 ★★★★★
Based on 9 reviews
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Product Reviews
★★★★★ 4
Great, leaves top of can Very sharp!
Color: Grey Red
Tried it out the second I got it today. Works great.
Just know that it leaves the top of the can VERY sharp!!! So if you are scooping things out, use a very long handle like a spatula.
Will add another star if it lasts more then 6 months
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Reviewed in the United States on April 8, 2026
★★★★★ 5
Love it takes up less space and easy to use
Color: Grey Red
The can opener works awesome easy to use and the magnet helps hold the lid after use. Easy to clean and easy to stack to the can. Batter life seems great and the product seems durable no issues. Highly recommend.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 1, 2026
★★★★★ 5
So far
Color: Black+Grey
I did have a electric can opener before and that brand didn't really work well at all. With this one I have only opened 3 cans with it so far and it worked perfectly. I am very happy with the product and it is really easy to work with. I didn't know if it was going to work on a bigger can and when I put it on it did the job just like it is supposed too.
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Reviewed in the United States on May 7, 2026
★★★★★ 3
Frustrating Opener
Color: Black+Grey
I love and hate these at the same time! I have had several and this one will not stop once it has started! Even though there is a button that says start/stop whenever you push it, it just starts it all over again and I can’t get the lid out. Very frustrating.
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Reviewed in the United States on March 25, 2026
★★★★★ 5
Effortless opening and no sharp edges.
We recently went camping and realized we really needed a reliable opener, and this one was a lifesaver. It’s incredibly easy to use, you just set it on the can, press the button, and it does all the work for you. I love that it leaves a smooth edge and feels sturdy, plus the black finish looks really nice. This has quickly become one of my favorite gadgets for making meal prep much faster, whether at home or on a trip.
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Reviewed in the United States on May 10, 2026
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