SKU: 92272621607

Universal Principles of Typography

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Description

Universal Principles of TypographyExplore 100 key concepts, theories, and guidelines that are critical for choosing and using type. We communicate with text every single day, but what does it mean to really understand typeto use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological

Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type.

We communicate with text every single day, but what does it mean to really understand type—to use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understood—and yet so many designers miscommunicate without even realizing it.

Richly illustrated and easy to navigate, Universal Principles of Typographypairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typography decisions.

Building upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this book will equip you with everything you need to make the most informed typographic decisions in your design work today.

Featured principles are as diverse as:

  • Characters & Glyphs
  • Font v. Typeface
  • Hierarchy
  • Inclusivity
  • OpenType
  • Pairing type
  • Rhythm
  • Web fonts

Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

With Universal Principles of Typography, gain a deep understanding of the universal principles of typography and learn how to apply them across any work you do with type, from the simplest of documents to the most complex of cross-platform design systems.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Hardcover Book 224 Pages

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SKU: 92272621607

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Chris F
New York, US
★★★★★ 5
Five Stars
Format: Hardcover
Just another good piece to add to my collection. Awesome was excited to get it.
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Reviewed in the United States on December 20, 2014
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jason slicker
Boise, US
★★★★★ 5
Five Stars
Format: Hardcover
Awesome
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Reviewed in the United States on December 15, 2014
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joe burke
Battle Creek, US
★★★★★ 1
Poor quality. Very disappointing
Format: Hardcover, Format: Hardcover
The product said in good shape. This is not good shape. Product is damaged and held together by tape
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Reviewed in the United States on December 11, 2022
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LoneWolf18
Waukegan, US
★★★★★ 4
Pretty funny
Format: Hardcover
The book gives us a more focused outlook on Chieg Wiggum. Full of its funny moments, I`d recomend this to huge Simpsons fans as it seems the shows writers managed to give us another hit.
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Reviewed in the United States on January 13, 2014
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I.T.
Dallas, US
★★★★★ 3
Not the best, but not the worst either
Format: Hardcover
By any means not the funniest book in the series, only the one on Krusty the Clown was more un-funny; but still a worthy addition to your collection and, just like all the others from the series providing a retrospective of anecdotes you might have forgotten.
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Reviewed in the United States on July 22, 2012

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