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Description
Customer Winback: How to Recapture Lost Customers--And Keep Them LoyalMost firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step by step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product or service based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.Binding Type: Paperback
Publisher: Jossey-Bass
Published: 03/01/2001
ISBN: 9780787946678
Pages: 336
Weight: 1.12lbs
Size: 9.05h x 6.08w x 0.82d
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Reviewed in the United States on February 23, 2024
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Didn't work
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Reviewed in the United States on January 14, 2026
★★★★★ 3
Liquify when warm
I love the face lotion. The other is sticky and just kinda sits on top of the skin.
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Reviewed in the United States on June 19, 2024
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Es muy rica
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Reviewed in the United States on June 5, 2026
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Reviewed in the United States on April 14, 2026