Decoding the New Consumer Mind: How and Why We Shop and Buy
SKU: 154287878

Decoding the New Consumer Mind: How and Why We Shop and Buy

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Decoding the New Consumer Mind: How and Why We Shop and BuyTake a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people

Take a glimpse into the mind of the modern consumer

A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands.

Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes.

Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers--driving profit and success across the organization.



Binding Type: Hardcover
Publisher: Jossey-Bass
Published: 03/31/2014
ISBN: 9781118647684
Pages: 214
Weight: 0.88lbs
Size: 9.13h x 6.30w x 0.85d

Review Citations: Choice 09/01/2014 pg. 125
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SKU: 154287878

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⭐️⭐️⭐️⭐️☆ “This stand is sturdy, stylish, and keeps my desk clutter‑free. The walnut wood and aluminum design looks premium, and the dual slots fit both my laptop and tablet securely. A bit pricier than basic stands, but worth it for the quality and organization.”
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I bought this to prop up my MacBook Pro M2 to save space on my desk while I am using a dock. The base is nicely adjustable, and holds the laptop securely. Sturdy metal base and attractive wood side pieces. My MacBook has never felt like it might tip, and I have a cat who squeezes past it to reach my office window multiple times per day. If you like the look, I'd highly recommend it for functionality.
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Great Tray For Storing My Everyday Carries
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My everyday carry items (wallet, keys, etc.), used to just get thrown around wherever when I'd get home, but this little tray makes a great, defined, space for me to keep those things when I don't need them on me. The soft lining reduces the obnoxious sound of throwing keys on a hard surface, and of course keeps me from scratching up a surface. The build feels quality and I haven't seen any damage to it yet. Also the all black version with gold buckle looks quite good and adds a subtle touch of luxury. Absolute recommend for the price.
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