SKU: 1634807703

Lipstick on a Pig: Winning in the No-Spin Era by Someone Who Knows the Game

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Description

Lipstick on a Pig: Winning in the No-Spin Era by Someone Who Knows the GameTorie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated; spin is simply no longer viable. Or put another way, "You can put lipstick on a pig, but it's still

Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated; spin is simply no longer viable. Or put another way, "You can put lipstick on a pig, but it's still a pig." Distilling her twenty-five years of experience and wisdom into eight concise rules, Clarke counsels that politicians and executives need to tell the truth early, often, and in plain language. Clarke's experience is incomparable: She was the Pentagon's communications chief during the early years of George W. Bush's presidency and, prior to that, a high-ranking adviser to the first President Bush and to Senator John McCain. She illustrates her lessons with riveting behind-the-scenes accounts of some of our country's crucial moments over the last two decades -- for instance, as Assistant Secretary of Defense for Public Affairs under Defense Secretary Donald Rumsfeld, she was at the Pentagon on September 11, 2001, and she recounts her experience that day as Rumsfeld's office strove to inform, instruct, and reassure the public. Clarke shows that a policy of transparency not only protects you, but that you even stand to gain from it -- because once you figure out that you can't put lipstick on a pig, you've actually learned something far more powerful: not to create a pig in the first place. Her lessons for getting your message out include: * Tell your own story -- especially if it's bad news -- on your own terms, before someone else tells it on theirs. It will allow you to survive controversy and will also enhance your reputation. * It's about one thing. Be ready and able to explain yourself to the proverbial man on the street in a clear, simple sentence or two. * Admit your mistakes, because the truth will out. Entertaining, approachable, and full of crucial insight and practical guidance, Lipstick on a Pig will be indispensable for business leaders, public figures, and anyone working in media relations. With humor and savvy, Clarke's vision offers truly new opportunities for communications in the Information Age.

Binding Type: Paperback
Publisher: Free Press
Published: 07/01/2008
ISBN: 9780743271172
Pages: 254
Weight: 0.89lbs
Size: 9.02h x 5.98w x 0.61d
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SKU: 1634807703

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4.5 ★★★★★
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Andrey C
Grantham, US
★★★★★ 3
Decent watch, bad warranty.
Color: Black/White/Black
Decent watch, good design, solid strap. Bad warranty. I spent a little bit more money to get a better quality product with a name brand warranty, and I feel like it was a waste of money. The backlight stopped working within 6 months. I replaced the battery, but it didn't help. I started the process of a warranty repair with Timex, but then found out they have a $8 fee for in-warranty repair. With the cost of the watch being what it is, I'll just deal with the broken backlight. Next time I'll spend less money on cheap disposable non-brand name watches
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Reviewed in the United States on November 20, 2025
H
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Harold the Barrel
Cuba, US
★★★★★ 5
EXCELLENT WATCH FOR THE MONEY
Color: Black
The watch is reliable, well-made and looks high-end on the wrist. Excellent watch for the money!
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Reviewed in the United States on April 6, 2026
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DW
New York, US
★★★★★ 5
Fresh af
Color: Black
Gorgeous watch. Classic, great quality. Highly recommend.
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Reviewed in the United States on April 14, 2026
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D. Hensley
Massapequa, US
★★★★★ 5
Really classy watch!
Color: Brown/Stainless Steel/White, Color: Brown/Stainless Steel/White
Really looking watch, it looks expensive! It gives more confidence when wearing outfits. It's simple to look at, very minimalist, but it shows the date and day. I really like the roman numerals too!
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Reviewed in the United States on April 8, 2026
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Amazon Customer
Birmingham, US
★★★★★ 4
nice watch. but no instructions included.
Color: Black
Nice looking watch! Good quality. Keeps good time. But… Can’t get the date to adjust. No instructions included in the package, just a sticker naming the buttons.
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Reviewed in the United States on February 3, 2026

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