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The Attention Merchants: The Epic Scramble to Get Inside Our HeadsOne of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality" a revelatory, ambitious and urgent account of how the capture and re sale of human attention became the defining industry of our time. Ours is often called an information economy, but
One of the Best Books of the YearThe San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality"--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium--from radio to television to Internet companies such as Google and Facebook--has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Binding Type: Paperback
Publisher: Vintage
Published: 09/19/2017
ISBN: 9780804170048
Pages: 432
Weight: 0.90lbs
Size: 8.00h x 5.20w x 1.00d
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★★★★★ 5
Good oil
Size: 5 Quarts
I have used Castrol GTX/edge for 40 years, works well, never wanted to change, good price.
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Reviewed in the United States on April 30, 2026
★★★★★ 5
Excellent engine oil
Size: 5 Quarts, Size: 5 Quarts
This is the best oil that I ever used.I have used it in my Toyota Noah 2006-2007 model…The engine is as quiet as new…wanted to see how it would perform.It has clocked 3,500km.This is good and have recommended to my friends and family
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Reviewed in the United States on May 23, 2026
★★★★★ 5
Top-tier engine protection that runs quiet and smooth
Size: 5 Quarts
I’ve used Castrol EDGE in a couple of our vehicles and always come back to it for consistent performance. It extends the time between oil changes and holds up well under both daily driving and highway mileage. We don't "extend the time" though. It's changed, on the dot, every time. The consistency and quality of the oil's condition at change, though, is easily able to be seen that it would go for much longer.
Engine runs quieter, and I’ve noticed better fuel efficiency over time compared to conventional oil. Whether that's how attentively I drive and watch the mileage meter on the dash or the oil - is up for debate ;)
It doesn’t burn off as quickly either, which is great if you’re keeping an eye on long-term engine health.
The bottle design pours cleanly with a smart spout, which saves unnecessary messes in the garage.
Pros:
Strong wear protection and long-lasting
Improves engine quietness
Easy-pour design
Tip:
Use it with a high-quality oil filter for maximum benefit don’t skimp on either part and you'll be golden.
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Reviewed in the United States on June 26, 2025
★★★★★ 5
Excellent choice for long oil change intervals.
Size: 1 Quart, Pack of 6
I'm a former dealership mechanic and for years I used whatever we had in the bulk tank which was usually Valvoline conventional. My last job was at a German car dealership. Castrol was the oil recommended by the German manufacturers and that's when I started using Castrol. In my experience Castrol is an excellent oil. My 2014 Ford just rolled over 242,000 miles and even with factory 10,000 mile oil change intervals, from what I can see through the oil fill the top end of the engine is still clean. I've never had to remove the valve cover. It's using about a quart between oil 10,000 mile oil changes which is great because when it was new it used about a 1/2 quart between changes.
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Reviewed in the United States on January 28, 2026
★★★★★ 5
Bueno
Size: 5 Quarts
Bueno
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Reviewed in the United States on June 3, 2026