Shipping Estimate
USA
- USA
- CAN
- USA
- CAN
Ships within 48 hours · Estimated delivery Jul 10 - Jul 15
For Your Every Summer RSVP, with Code: SUMMER15
Description
Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer LoyaltyBrand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like
Brand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands--logos, advertising, imagery, communications--directly to the core elements of business strategy. Most importantly, they'll explore the correlation between a succinct, efficient brand and powerful, lasting connections with their customers.Companies are becoming increasingly creative in their branding strategies--building identities ranging from the warm and fuzzy to the ultra cool and edgy. But it seems many of these enterprises forget that a brand, at its heart, is a promise to deliver. Brand Real ensures your customers' experiences lives up to that promise and that their loyalties stay with you.Binding Type: Paperback
Publisher: Amacom
Published: 03/28/2012
ISBN: 9780814439265
Pages: 272
Weight: 0.89lbs
Size: 9.00h x 6.00w x 0.62d
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
4.8 ★★★★★
Based on 464 reviews
Sort
Product Reviews
★★★★★ 3
Hard to assemble but cute
Size: 8 cube
Very cute shelf but very hard to assemble!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 7, 2026
★★★★★ 4
Smaller than expected.
Size: 8 cube
The directions were complicated with only image directions. One person can put this together. It took me about an hour. The item is smaller than I expected. The image is misleading. Definitely not waist high for an adult. More like thigh height. Guess I should have paid more attention to the measurements instead of the image. It looks nice when assembled. For the price I expected something taller.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 24, 2026
★★★★★ 5
Great for the price — OffiGo 8 Cube Organizer Bookcase, Modern Farmhouse
Size: 8 cube
I bought this for myself after reading about it online, and it's been pretty solid so far. It works as advertised for daily use and fits into our routine well. The build/quality feels good for the price, though I noticed a minor issue that you should be aware of.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 19, 2026
★★★★★ 4
Short
Size: 8 cube
Little bit shorter than what I thought it would be but it was not hard to put together and I like it
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 25, 2026
★★★★★ 5
Nice entry way table
Size: 8 cube, Size: 8 cube
Great-looking 8 cube organizer with a really nice finish. The color is beautiful, and the top has a slightly matte stain that gives it a clean, modern look without being too shiny.
Assembly does take two people at certain points, as you’ll need someone to hold pieces in place while aligning and securing them. Not difficult overall, just easier with an extra set of hands.
It’s a bit shorter than a typical entry table, but the width is great and it offers plenty of storage space. Perfect for organizing baskets, shoes, or everyday items while still looking stylish.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 29, 2026