SKU: 33503602808

The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career

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The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your CareerA blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley's most innovative entrepreneurs. LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today's competitive world. The key is to manage your career as if it were a start up business a living, breathing, growing start up of you. Why? Start ups and the entrepreneurs who run them are nimble. They invest

A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley's most innovative entrepreneurs.

LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today's competitive world. The key is to manage your career as if it were a start-up business a living, breathing, growing start-up of you.

Why? Start-ups--and the entrepreneurs who run them--are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage.

These are the very same skills professionals need to get ahead today.

This book isn't about cover letters or resumes. Instead, you will learn the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, a small local business, or launching your own venture, you need to know how to:

* Adapt your career plans as you change, the people around you change, and industries change.
* Develop a competitive advantage to win the best jobs and opportunities.
* Strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships.
* Find the unique breakout opportunities that massively accelerate career growth.
* Take proactive risks to become more resilient to industry tsunamis.
* Tap your network for information and intelligence that help you make smarter decisions.

A revolutionary new guide to thriving in today's fractured world of work, the strategies in this book will help you survive and thrive and achieve your boldest professional ambitions. The Start-Up of You empowers you to become the CEO of your career and take control of your future.

Binding Type: Hardcover
Publisher: Currency
Published: 02/14/2012
ISBN: 9780307888907
Pages: 260
Weight: 0.83lbs
Size: 8.46h x 5.77w x 0.96d

Review Citations: Publishers Weekly 12/19/2011
Kirkus Reviews 01/15/2012 pg. 150
Library Journal 03/15/2012 pg. 118
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SKU: 33503602808

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Kenneth W. Majors
Dallas, US
★★★★★ 4
These work for dry mouth!!
Flavor Name: Cinnamon, Size: 230 Count (Pack of 1)
Severe dry mouth from Chemo treatments. These were recommended. They work great overnight while sleeping. Stick one to the roof of your mouth and it helps. Not as good new but you don’t wake up with your tongue glued to the roof of your mouth. These are worth trying.
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Reviewed in the United States on July 17, 2025
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EL H.
Charlottesville, US
★★★★★ 5
This product helps with dry mouth!
Flavor Name: Cinnamon, Size: 230 Count (Pack of 1)
This product definitely helps with dry mouth! I prefer the cinnamon flavor- the light mint flavor is ok, too.
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Reviewed in the United States on May 15, 2026
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Mrs. L.
Houston, US
★★★★★ 1
Not for me
Flavor Name: Cinnamon, Size: 230 Count (Pack of 1)
I was excited to try these as cinnamon is a favorite of mine. I've used the fruit flavored and liked them, but these were problematic for me. First they badly stained my night guard (which I've tried numerous things but can't remove the orange color) and second they caused some mild injury to the mucus membranes of my mouth. I've pitched them and reordered the fruit flavored.
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Reviewed in the United States on January 3, 2026
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Dan 1955
Lowell, US
★★★★★ 5
Relieves dry mouth
Flavor Name: Cinnamon, Size: 230 Count (Pack of 1)
Excellent for relieving dry mouth when you can’t or forget to hydrate. Helps prevent a cause of tooth decay. Fantastic for anyone that frequently wakes up with dry mouth.
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Reviewed in the United States on May 28, 2026
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Jennifer Metcalf
Lake Worth, US
★★★★★ 5
Great reference textbook.
Format: Paperback
I love the style of the author's writing for this text. It is not too dense, and they provide humor/ a more personal approach. The way the chapters are divided is great for a quick glance. I like that it provides a section devoted to the techniques of each theory and provides different case examples. I initially went back and forth between renting and purchasing. Ultimately, I'm glad that I purchased it because I think it will be a good quick reference guide.
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Reviewed in the United States on January 4, 2022

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