SKU: 37278169669

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Sale price$26.78 Regular price$29.75
Save 10%

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 12 - Jul 17

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to KnowThe most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike
In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more.
Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.

Binding Type: Hardcover
Publisher: Wiley
Published: 03/06/2003
ISBN: 9780471268673
Pages: 224
Weight: 1.10lbs
Size: 9.18h x 6.29w x 0.87d
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 37278169669

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.0 ★★★★★
Based on 621 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
R
Verified Purchase
Rob H
Waukegan, US
★★★★★ 5
Great support and warranty
The leaf blower has not been so great and then a failure. The warranty and support from Asurion was fantastic. Glad I made the purchase.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 11, 2026
C
Verified Purchase
Carole Sorensen
Natrona Heights, US
★★★★★ 4
It is only 6" cutting blade
It is easy to operate
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 16, 2026
M
Verified Purchase
moss
Natrona Heights, US
★★★★★ 5
Great Process Fast Service
Very nice quick and easy process.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 22, 2026
B
Verified Purchase
brian
Lexington, US
★★★★★ 5
Protect if you use a lot
I rarely get insurance on flights or trips but when I bought my steam generator, I just thought why not, I use this thing almost every other day. And it broke after 16 months of use, and they reviewed my claim within 15 minutes and sent the gift card so I got a brand new replacement generator for a $10 Asurion warranty I bought at that time a couple years ago. Best move ever made.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on November 27, 2025
A
Verified Purchase
Anthony Silvestro
Lowell, US
★★★★★ 1
No help from Amazon
Do not buy anything from this seller product was defective and they will not stand behind their warranty This two year insurance was purchased for a power washer that was recalled for safety issues I followed instructions on recall notice which was cut power cord and send email to seller including photo of cut power cord I’m requesting a refund for both items or replacement item Amazon system is no help only says items cannot to returned
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 21, 2026

recommand products