SKU: 41262349993

Driven: Inside BMW, the Most Admired Car Company in the World

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Driven: Inside BMW, the Most Admired Car Company in the WorldAn exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley Detroit

An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it.

BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed "Four Cylinders" headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first time drawing as many barbs from critics as bouquets. Kiley covers intimate details of the boardroom drama surrounding the company's nearly disastrous acquisition and subsequent sale of the British Rover Group and its expansion into selling MINI and Rolls Royce cars. Besides being a world-class carmaker, BMW is also considered one of the smartest consumer marketing companies and Kiley explores the extraordinary value and management of the BMW brand mystique. He also takes a revealing look at the mysterious and ultra-private Quandt family of Bad Homburg Germany, which owns a controlling stake in BMW: Johanna and Susanne Quandt, two of the wealthiest women in Europe and Stefan Quandt, one of the wealthiest bachelors on the continent.

David Kiley (Ann Arbor, MI) is the Detroit Bureau Chief at USA Today who has covered the auto industry for 17 years. He has been featured on Nightline, CNBC, CNN, MSNBC, NPR and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (0-471-26304-4), also available from Wiley.



Binding Type: Hardcover
Publisher: Wiley
Published: 04/02/2004
ISBN: 9780471269205
Pages: 310
Weight: 1.45lbs
Size: 9.30h x 6.40w x 1.10d

Review Citations: USA Today 07/18/2004 pg. 1
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SKU: 41262349993

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Sarah
Dallas, US
★★★★★ 5
Become a woman of God
Format: Kindle
Age Appropriate For: 15 and up (some marital themes and matter best for older readers) Best for Ages: 15 and up Elisabeth Elliot is an incredible woman whom I have looked up to for years. Though I might not always agree with everything she says, I know whatever she says comes from a heart that is devoted to God and is seeking him. As this year I am spending a lot of time reading about Biblical Womanhood, this was high on my list. One of the things I loved about this book is that it was from a mother’s heart to her daughter. So much of the advice felt not like so many of the books on the market, but like I was sitting at her beach home listening to her talk. I felt as if I was peering over Elisabeth’s shoulder reading these letters, unfiltered, no nonsense, but with deep beauty. The advice was so steeped in Scripture without any of the softening that so many books try to do. I loved the way she made fun of feminism and did not shy away from saying things that are politically incorrect with no apology. So many books on womanhood for Christian women (I am finding) almost sound as if they are apologizing for the politically incorrect way God wants women to live. Elisabeth Elliot does not apologize; she shows what a wonderful thing is. This book really got me to thinking in such a good way. I saw so many areas that I need to allow God to work on me. There is nothing as empowering as seeing a reflection of what you are supposed to be, and I found it in this book. Elliott does talk about sex in this book. After all, it is a part of life, womanhood, and her daughter was about to be married. I found this chapter one of the more encouraging ones, oddly enough. I think because she talks about it very matter-of-factly but also doesn’t become crude about it. All her advice and encouragement is steeped in biblical principles and personal experience. I didn’t find it awkward, but rather much like a good mother-daughter talk. I highly recommend this book to women who are trying to live their life aligned with God and the Bible, not the world.
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Reviewed in the United States on June 13, 2016
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Amazon Customer
Grantham, US
★★★★★ 5
Must Read!
Format: Mass Market Paperback
Easy Read. As a Christian Woman, I am grateful to have read this before my marriage. The wisdom and advice is something I wish my own mother had given me years prior.
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Reviewed in the United States on December 18, 2025
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Carlie
Bozeman, US
★★★★★ 5
Highly recommend!
Format: Mass Market Paperback
Fantastic read. Highly recommend. Easily comprehended, but packed with insight.
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Reviewed in the United States on January 9, 2026
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Doulafaith
Boise, US
★★★★★ 4
Clarify Submission
Format: Kindle
The only thing I wish Elisabeth had covered is the concept of submission must be “as unto the Lord”which means not for the woman to submit to sin but to submit to her husband as she would Christ. Wives can submit as long as the husband is obedient to Christ in not compelling a woman to do something outside of the will of God. If the man is in submission to Christ then so is the wife. That is why it is so important for the woman to pray for her husband at all times.
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Reviewed in the United States on March 8, 2026
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Nancy, kindle customer
Battle Creek, US
★★★★★ 5
Amazing book about marriage
Format: Kindle
Excellent read and one every woman should read, especially if she is engaged, newly married, or her daughter is. It contains lots of marriage wisdom and encouragement from a Christian perspective that is missing in today's culture.
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Reviewed in the United States on November 30, 2025

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