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Description
The Long Tail: Why the Future of Business Is Selling Less of MoreWhat happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one size fits all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.Binding Type: Paperback
Publisher: Hachette Books
Published: 07/08/2008
ISBN: 9781401309664
Pages: 267
Weight: 0.53lbs
Size: 7.98h x 5.24w x 0.76d
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4.7 ★★★★★
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Product Reviews
★★★★★ 5
Good aroma
Size: 3.5 Ounce (Pack of 3), Size: 3.5 Ounce (Pack of 3)
I bought this set of soaps out of curiosity and I was surprised. The three scents—leather, sandalwood, and teakwood—are warm and masculine without being heavy. They lather well, leave the skin clean and soft, and haven't dried me out like other men's soaps.
The scrub has a nice texture, ideal for use after the gym, and the other two are gentler for daily use. The size is somewhat small, but each bar lasts quite a bit. Overall, a good option if you like to smell good and take care of your skin without complicating things.
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Reviewed in the United States on October 24, 2025
★★★★★ 5
Natural soap
Size: 3.5 Ounce (Pack of 3)
Smaller than expected. Lathers well and smells great. Rinses off easily.
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Reviewed in the United States on June 1, 2026
★★★★★ 5
Yummmm
Size: 3.5 Ounce (Pack of 6)
These smell absolutely amazing and leave my skin feeling great. They don't run out super fast and was a great gift for my husband
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Reviewed in the United States on April 26, 2026
★★★★★ 5
Smells great! Like all the Harry’s products
Scent: Stone
Smells wonderful. Perfect size for travel
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Reviewed in the United States on May 14, 2026
★★★★★ 5
Works great and Fig scent smells amazing- generously sized travel body wash~
Scent: Fig, Scent: Fig
I am so used to seeing tiny travel sized toiletries at hotels and that's what I was expecting when I ordered this set. I was pleasantly surprised at how large each bottle is- 3.4 ounces apiece. Grab something out of your bathroom that is 3.4 ounces if you want to compare- but I have actually ordered lotions and body products that are supposed to be full size and they are 3.4 ounces. It's really nice because one of the reasons I tend to pack full size shampoos/conditioners/body wash/ etc. in my luggage on a week- long trip is because the travel sizes never actually last a full week and then you're stuck either using the generic products at the hotel or trying to find somewhere to buy something. This 3.4 ounce size should be enough to last a full week, maybe longer, depending on how much you use each day.
I ordered the Fig scent and it is amazing. Fig is basically just a fruity scent so I'd say the fragrance is unisex and therefore this travel body wash could be used by men or women- that's nice because if your wife/girlfriend/sister/etc needs to use it, they can use it without feeling like they have to walk around smelling like a man. It is a fruity scent but it's not too bright like lemon or orange- it feels more sophisticated.
The body wash seems a bit pricey but it's really nice and thick. It doesn't seem to be watered down or diluted like a lot of body washes, so you can use it sparingly. That's also nice for getting more longevity out of a travel sized product. Since the manufacturer didn't dilute it with water and make it thin/ runny, you can use it more sparingly and add water to it yourself. That makes it last even longer which is important when you're traveling for awhile.
It works as a great cleanser and lathers up really well, especially with a body poof. It left my skin feeling soft and clean so no issues there. I would highly recommend it. 5 stars!
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Reviewed in the United States on April 1, 2026