SKU: 51499917391

If Youre In A Dogfight Become A Cat

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Description

If Youre In A Dogfight Become A CatBusinesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to

Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms. In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack? Sherman takes the reader on a provocative journey through the building blocks of business strategy challenging conventional wisdom on a number of questions that will redefine management best practices: * What should be the overarching purpose of your business?* Do you really know what your strategy is?* Is there such a thing as a bad industry?* Where do great ideas come from and how do I find them?* What makes products meaningfully different?* What makes and breaks great brands?* How and when should I disrupt my own company?* What are the imperatives to achieving long-term profitable growth? Filled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth.

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SKU: 51499917391

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4.5 ★★★★★
Based on 9 reviews
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J
Verified Purchase
JB
New York, US
★★★★★ 1
Still soft but looks terrible after 1 wash. Save your money
Color: White, Size: Small, Color: White, Size: Small
Update: sweater looked great when I received. After 1 wash it looks terrible. Looks like it’s been washed too many times, material fuzzy and piled. After wearing it once, it snagged and the knit pulled through. I would NOT recommend. I had such high hopes. Save your money. Very nice sweater, especially for the price! I love the details of the buttons on the sleeves. It is SO soft. It’s not super thick as I can see my skin through it when pressing my hand up against fabric. However, it’s not see through when wearing it. It’ll be perfect in cooler weather and perfect in the winter with a coat but won’t cause me to overheat when in a heated environment. I do feel like it runs big. I could have sized down a size. Although I’m not sure if it’ll shrink after a wash or two.
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Reviewed in the United States on September 22, 2025
L
Verified Purchase
Lynn M
Cuba, US
★★★★★ 3
Disappointed.
Color: Blue, Size: Large, Color: Blue, Size: Large
This sweater is so comfortable and very soft. It fits well in a flattering, oversized way. But after one wash it is pilled everywhere which makes it look old and shabby. It’s at a price point where I feel compelled to return it.
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Reviewed in the United States on January 10, 2026
J
Verified Purchase
Joseph Garces
San Leandro, US
★★★★★ 5
Thick and soft.
What a steal. Thick, warm, soft and such high quality. This is an amazingly nice sweater.
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Reviewed in the United States on May 23, 2026
C
Verified Purchase
Carlie
Los Angeles, US
★★★★★ 5
Super cute, highly recommend
Color: Beige, Size: Small
Absolutely love this sweater, I purchased a size small and it fit perfectly. It’s very soft and can be worn with a button up shirt underneath or by itself. It was true to color and was white and black. Just like the picture showed. It’s not super warm by itself, but with a shirt underneath much warmer.
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Reviewed in the United States on January 11, 2026
R
Verified Purchase
ringnsing4
Port Orchard, US
★★★★★ 5
Light, soft sweater
Color: Beige, Size: Small, Color: Beige, Size: Small
I liked this sweater so much, I bought it in other colors. This review is for the brown sweater, which is a warm brown color. I wear colors in the cool color palette, including cool-toned or ashy browns (see photos for comparison), but decided to keep this sweater to wear in the Fall. Color reminds me of milk chocolate. These are my go-to sweaters! Easy to pop on and wear with jeans or slacks for a put-together look. I normally wear a US Medium, but I returned for a Small. You may want to size down. Sweater is soft and comfortable, quality is great, and the weight is light and perfect for Spring or Fall. They have washed well, and I have dried in the drier for about 10 minutes before removing to finish drying on a rack.
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Reviewed in the United States on January 23, 2026

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