American Icon: Alan Mulally and the Fight to Save Ford Motor Company
SKU: 65506731385

American Icon: Alan Mulally and the Fight to Save Ford Motor Company

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American Icon: Alan Mulally and the Fight to Save Ford Motor CompanyThe inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.

Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys-functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family--America's last great industrial dynasty--could hold on to their company.

Mulally and his team pulled off one of the great-est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround.

In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet-ings to drive change and force Ford to deal with the painful realities of the American auto industry.

Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

Binding Type: Paperback
Publisher: Currency
Published: 02/05/2013
ISBN: 9780307886064
Pages: 422
Weight: 0.70lbs
Size: 7.90h x 5.10w x 1.10d
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SKU: 65506731385

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Boise, US
★★★★★ 5
Works great keep it charged
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If you drink wine and you have a cork in your wine bottles, this opener works great Keep it charged.
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Tom Lewandowski
New York, US
★★★★★ 5
Great for wine people
Color: 7-in-1 Silver, Size: Rechargeable Set
I have one of these and like it so much I bought one for a Christmas gift
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Happy in Florida
Dallas, US
★★★★★ 5
Like that it can be charged while it's stored
Color: 7-in-1 Silver, Size: Rechargeable Set
I like that this wine bottle opener can be charged on the stand, making it always ready to perform. No worry about batteries or needing a charge before the dinner/party. It's handy to have the foil cutter and aerator beside the bottle opener and the stoppers which use the end of the bottle opener to remove air from partial bottles for temporary storage were a plus!
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John Knudson
Belleville, US
★★★★★ 5
Efficient product
Color: 7-in-1 Silver, Size: Rechargeable Set
Excellent product, looks, and removal of corks.
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Reviewed in the United States on February 6, 2026
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S. Saad
Charlottesville, US
★★★★★ 5
Great product
Color: 7-in-1 Silver, Size: Rechargeable Set
Totally effortless for an amateur. Useful accessories
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Reviewed in the United States on June 1, 2026

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