SKU: 68522557236

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

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Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked"One of the most mesmerizing and important books I've read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity." Adam Grant, New York Times bestselling author of Originals and Give and Take Welcome to the age of behavioral addiction an age in which half of the American population is addicted to at least one behavior. We

"One of the most mesmerizing and important books I've read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity." --Adam Grant, New York Times bestselling author of Originals and Give and Take

Welcome to the age of behavioral addiction--an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.

In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.

By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good--to improve how we communicate with each other, spend and save our money, and set boundaries between work and play--and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.

Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.

Binding Type: Paperback
Publisher: Penguin Books
Published: 03/06/2018
ISBN: 9780735222847
Pages: 368
Weight: 0.70lbs
Size: 8.20h x 5.50w x 0.90d
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SKU: 68522557236

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richard miller
Boise, US
★★★★★ 4
Pllates
Size: 12 in-180 count
They’re too flimsy
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Reviewed in the United States on May 28, 2026
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Sam DeMaio
Chelsea, US
★★★★★ 5
Follow me for more. Money making tip.
Size: 12 in-100 count
These plates make the food taste better
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Reviewed in the United States on April 19, 2026
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Lou
Birmingham, US
★★★★★ 5
100-count large oval paper plates (12"x10") - soak-proof, microwave safe, cut-resistant, disposable
Size: 12 in-100 count, Size: 12 in-100 count
These 12" X 10" disposable paper plates (brand: OuMuaMua) are great to add to our inventory of party tableware supplies.  We have stocked up smaller plates but just not these larger ones.  The size is perfect to make up for what we have not purchased but need. They are fantastic for being soak-proof and microwave-safe. I used one today to marinate some pork chops for 2+ hours just to see how well it performed for soak-proofness.  The saucy marinade was well contained and didn't soak through the plate.  The coating is waterproof as well because after marinating, I used the same plate to hold some tap water.  Not a drip came or seeped through. Though I would consider it quite stiff, it is still made of paper and won't compare well with those disposable hard plastic plates.  As such, I will limit my use of these for lightweight items such as donuts, break, muffins, cupcakes, a few pork chops or steaks, etc.  For heavier and bountiful party goodies, like a big bunch of BBQ wings, hot dogs, etc., I will back it up with a tray when carrying it to the table.  Once properly seated down, this oval paper plate can be trusted to serve on its own. A size comparison is included showing the oval plate and a smaller one from a known brand I bought for everyday use.  They are similar not just in their color schemes , the quality is also very similar, e.g. the level of stiffness, being soak-proof and cut-resistant.  I am very pleased with this product's quality and functionality.  They are absolutely convenient when we host parties or when we prefer not to deal with dishes clean-up. These are definitely valuable time-savers for the price.
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Reviewed in the United States on April 20, 2026
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Justin Mikesell
Battle Creek, US
★★★★★ 5
Summertime is paper plate season
Size: 12 in-100 count
Summertime in our house means paper plate season! These paper plates are great for everything from meals, to make shift cutting boards to serving trays. They are super durable making it easy to carry multiple around. The value for the price cant be beat, especially since its delivered right to our door.
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Reviewed in the United States on May 31, 2026
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Community Care & Addiction Recovery Services
Charlottesville, US
★★★★★ 1
Poor quality and unusable finish
Size: 12 in-100 count
Very poor plates, fiber coming off the edges. You have to wipe them before you use each one. Never seen that with paper plates ever!!
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Reviewed in the United States on May 17, 2026

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