SKU: 7020837953

Brief: Make a Bigger Impact by Saying Less

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Brief: Make a Bigger Impact by Saying LessGet heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average

Get heard by being clear and concise

The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012.

So, throw them a lifeline and be brief.

Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations.

  • Details the B.R.I.E.F. approach to distilling your message into a brief presentation
  • Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message
Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.

Binding Type: Hardcover
Publisher: Wiley
Published: 02/10/2014
ISBN: 9781118704967
Pages: 234
Weight: 0.96lbs
Size: 9.15h x 6.25w x 0.89d
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SKU: 7020837953

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scarpenter123
Lowell, US
★★★★★ 5
Love— great gift for moms
Format: Hardcover, Format: Hardcover
I got this a gift for 2 mom friends and it’s AWESOME! Does a really good job of saying prayers when you don’t know what to say! Also it has sooooooo many prayers it covers basically any situation!
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Reviewed in the United States on January 10, 2025
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okayforanokie
Birmingham, US
★★★★★ 5
My go to for support and encouragement (for myself and others)
Format: Hardcover
In this season of life (specifically with littles) it is hard to form the words, find the space, and have the energy to pray. I have found myself borrowing the words of others who so beautifully articulate how I am thinking and feeling (specifically Kayla and this book!). This book has also been a go-to when looking for encouragement for other moms as well. I appreciate the specific prayers and liturgies for big events we all go through (first day of pre school for example) and have sent prayers to other mamas as a way to comfort, encourage, and let them know they aren't alone. Thank you Kayla for your Spirit led words that I can borrow and meditate on and use to help shine light in this world. You are a gift!
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Reviewed in the United States on December 7, 2023
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JED
Port Orchard, US
★★★★★ 5
Works Like A Charm
Color: Brushed Nickel
Functions as advertised! Sturdy. Stays in place when removing towels. Allows one towel to easily tear from the holder instead of several. Holds large roll. Didn’t have to put anything together. Looks great. Best paper towel holder we’ve owned.
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Reviewed in the United States on May 16, 2026
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Grant M.
Cuba, US
★★★★★ 5
Good quality!
Color: Warm Gold
Love this, very sturdy and good weight to it. It definitely grips our paper towels well! For reference, we buy the Kirkland/Costco brand and it fits very comfortably.
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Reviewed in the United States on May 18, 2026
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Chris
Waukegan, US
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Worth it
Color: Black
Nice and heavy, works as designed and looks good.
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Reviewed in the United States on May 29, 2026

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