SKU: 72209679284

Aveda Be Curly Advanced Shampoo 250ml

Sale price$53.10 Regular price$59.00
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Ships within 48 hours · Estimated delivery Aug 19 - Aug 24

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Description

Aveda Be Curly Advanced Shampoo 250mlThe Aveda Be Curly Advanced Shampoo 250ml is a 94% naturally derived, vegan friendly cleanser that marks a new era in textured hair care. Engineered with Avedas latest peptide powered technology, this shampoo doesn't just wash the hair; it fundamentally improves the health and appearance of curls, coils, and waves. It is formulated with a powerful vegan curl strength peptide derived from pea and vegetable proteins, which works to reinforce the hair's

The Aveda Be Curly Advanced™ Shampoo 250ml is a 94% naturally derived, vegan-friendly cleanser that marks a new era in textured hair care. Engineered with Aveda’s latest peptide-powered technology, this shampoo doesn't just wash the hair; it fundamentally improves the health and appearance of curls, coils, and waves. It is formulated with a powerful vegan curl-strength peptide derived from pea and vegetable proteins, which works to reinforce the hair's internal structure and increase its resistance to breakage.

The formula is further enriched with certified organic kokum seed butter, which provides deep, weightless nourishment to the hair fiber, and organic aloe, which helps to smooth the cuticle for a frizz-free finish. This "Advanced" variant is specifically designed to be low-lather and sulfate-cleanser-free, providing a gentle "co-wash-like" experience that respects the delicate moisture balance of very dry or fragile curls. This 250ml bottle is the essential foundation for any curly girl method (CGM) routine, providing a professional-grade clean that leaves hair 2x shinier and significantly more defined.

Benefits

  • Internal Strength: Features a vegan peptide complex that builds structural resilience, making curls more resistant to snapping and mechanical damage.
  • Sulfate-Free Purification: Gently removes buildup, pollutants, and excess sebum using coconut-derived surfactants to prevent pigment stripping and dehydration.
  • Instant Frizz Protection: Smooths the hair cuticle immediately, providing a shield against 24-hour humidity and environmental stressors.
  • Enhanced Definition: Helps to "clump" and define natural curl patterns from 2A through 4C, preventing the "fuzz" associated with traditional shampoos.
  • Lightweight Hydration: Infuses the hair with kokum butter to replenish moisture without weighing down finer wave patterns.
  • 94% Naturally Derived: Formulated with pure plant, non-petroleum mineral, and water sources for a clean, sustainable beauty experience.
  • Refreshing Aroma: Scented with Aveda’s signature Pure-Fume™ blend of certified organic lemon, bergamot, and orange.

Ideal For

  • All Textured Hair: Expertly balanced for wavy (Type 2), curly (Type 3), and coily (Type 4) hair patterns.
  • Fragile & Breakage-Prone Curls: Ideal for those seeking to reinforce their hair's structural integrity after chemical or heat damage.
  • High-Humidity Environments: A must-have for individuals living in tropical or coastal Australian regions who struggle with daily frizz.
  • Color-Treated Curls: Gentle enough to maintain the vibrancy of salon-professional color while providing intensive nourishment.

Why you'll love it
You’ll love this shampoo because it provides the "wow" factor of a professional curl-defining treatment in the comfort of your own shower. At AMR Beauty, we know that managing textured hair can be a struggle; this formula makes the process effortless by providing instant detangling and softness even before you reach for your conditioner. You will love how your curls feel plush and touchable rather than "stripped" or stiff. It is a 100% vegan and cruelty-free solution that allows you to embrace your natural texture with the confidence of a high-end salon finish.

Final word
Don't settle for undefined, thirsty curls. The Aveda Be Curly Advanced™ Shampoo 250ml offers a sophisticated, science-led solution that respects the biological complexity of textured hair. By integrating this advanced cleanser into your routine, you are choosing a future of resilience, high-definition bounce, and unparalleled shine for your curls.

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 72209679284

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4.6 ★★★★★
Based on 19 reviews
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Product Reviews
A
Verified Purchase
Annie Sameuchay
San Leandro, US
★★★★★ 5
This company makes great toys for pitts!!
Color: Blue/Medium, Size: Blue, Color: Blue/Medium, Size: Blue
Our pitt LOVES this toy. The rubber is reeeaally tough. It’s well designed because it’s a slippery surface. You can tell from the video there’s a lot of squeaking from him trying to get a good grip. He found a pretty good spot to hook his upper teeth into the crevasse, but his bottom teeth kept slipping. As a side note, I wouldn’t leave any toy home alone with him that’s about 3 inches or smaller because dogs can choke on it, but that doesn’t make this any toy or company any less amazing. For toys I would leave home with a power chewer, take a look at that 4inch red ball made by this same company. He hasn’t made a dent in that thing and you can put treats in it. :)
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 5, 2025
A
Verified Purchase
Amazon Customer
Carnegie, US
★★★★★ 1
No for aggressive chewer waste of money
Color: Blue/Medium, Size: Blue, Color: Blue/Medium, Size: Blue
Within 10 minutes she destroyed it
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 1, 2026
M
Verified Purchase
Maria M.
Belleville, US
★★★★★ 5
Favorite toy!
Color: Orange/Large, Size: Orange
My dog lives these!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 23, 2026
S
Verified Purchase
Shorty & Lily's Mom
Louisville, US
★★★★★ 5
Takes a beating - looks like new!
Color: Blue/Medium, Size: Blue
EDITED AGAIN, 12/28/22: My boy still has his original blue one of these and the yellow one from way back. He's received a couple more over the years which he's managed to sneak out of the house and lose - evidently neighbor dogs or perhaps foxes, etc love them, too, and carry them off?! At any rate, he'd managed to get himself back to his original two, so I bought him a late Christmas present of a new yellow bone. He just opened the package (with help, of course - he's smart, but lacks the necessary opposing thumbs to do it on his own) and he was ecstatic! He reached into the mailing envelope, grabbed it, gave it a couple of triumphant tosses then ran for his bed, pulled a blanket in, and has been chewing, fighting with, burying in the blanket and "discovering" it for about a half hour now! I don't know what the attraction is, but he still loves these things and they're still lasting! The only other toys that have lasted more than a day are Nylabones (because he won't even look at them, let alone touch them) and a set of interlocked skinny rubber rings that he's not at all interested in, but if I ask about them, he'll move them around the room for a couple of days to make me feel better! LOL EDITED TO ADD 2022: Here I am, back 5 1/2 years later to say my dog STILL has this bone and makes use of it a couple of times a week. And he still loves it and sleeps with it. He has gone through a couple of the smaller version (yellow instead of blue) over this time frame because those get constant use. But that’s amazing in itself!! These are still the only toy I would call indestructible. Great toy! I have a dachshund who destroys toys in record time. I can hear the amused chuckles now, but anyone who has seen him in action (including rottie, pit bull and Doberman owners) is in awe. He is very methodical and relentless - the mad genius of dog toy torture! Small and quiet but utterly ruthless. Anyway...my boy has been working on this since the beginning of October and the thing looks like new! I think you can see one tooth mark, otherwise it looks untouched! This is a dog who can reduce Kongs and other rubber toys to a pile of chunks in minutes. But he also LOVES it - carries it around, brings it into his bed at night to sleep, and when his doxie brother (who is far too dignified to do dog toys) doesn't feel well, it is offered up as a "feel better" snuggly...for about 2 minutes. But it's the thought that counts, right? I don't know what makes this so attractive to my mini-Jaws and so long-lasting, but it works!
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Reviewed in the United States on February 3, 2017
M
Verified Purchase
Michael & Challice R.
Grantham, US
★★★★★ 5
HEAVEY Duty!
Color: Blue/Medium, Size: Blue
Almost not destructible! My dogs chew through 99% of the toys we purchase, but never this one! The medium size is good for our Doberman with jaws of steel!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 4, 2026

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