SKU: 74690289842

Reality in Advertising

Sale price$11.44 Regular price$12.71
Save 10%

Pay in installments of $3.18 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Aug 19 - Aug 24

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Reality in AdvertisingRarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew and has

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew-and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." (For typical comments see back of jacket.) Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. In the course of explaining his own hard-headed approach, Mr. Reeves shows why the ad campaigns for many products are just so much money poured down the drain. He has some devastating things to say about advertising's misguided men: the "aesthetes" and the "puffers" who put art and technique ahead of the client's sales; and he punctures many of the misguided philosophies which lower the efficiency of advertising, rather than raising it. But even more important is the thoroughness and clarity with which he explains many of the mysteries of how to write advertising that produces these sales. Here, in short, is a concise, forcefully written guide that has been called "a 'Rosetta Stone' for the advertising business"- an essential book for anyone who works in advertising, or uses advertising extensively. It is today required reading in hundreds of great corporations and many of the world's leading business schools.

Binding Type: Paperback
Publisher: Widener Classics
Published: 07/20/2015
ISBN: 9780982694145
Pages: 172
Weight: 0.50lbs
Size: 8.50h x 5.50w x 0.40d
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 74690289842

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.7 ★★★★★
Based on 28 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
E
Verified Purchase
Elisa Morey
Birmingham, US
★★★★★ 5
Kate Spade Handbag
Size: One Size, Color: Warm Acorn
Very pretty. The color is beautiful, easy to match with formal, casual, and office wear. I imagined it a little bigger from the photos, but it's a comfortable size and fits a lot. Good quality leather, it has a lining and drawstrings. I love it! ❤️
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 16, 2026
R
Verified Purchase
regg
Chelsea, US
★★★★★ 4
Love the color
Size: One Size, Color: Lime Slice
I really like the bag its not small its not big just the right size to put your wallet, cellphone , keys , eyeglasses and essentials. I usually go for bags that has neutral colors this is the first time I bought this color and I love it.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 16, 2025
K
Verified Purchase
kristileelee
Belleville, US
★★★★★ 5
Classy bag!
Size: One Size, Color: Black
This is a beautiful, high quality Kate Spade purse. Got it for my college daughter for a Christmas gift and she loves it! It’s the perfect size to carry a 16!oz water bottle and/or a small umbrella along with a wallet and phone. She literally said “this purse is going to be life changing!” She’s been carrying just a small wristlet for years and I guess she never has what she needs. This is a perfect, classy piece for her as she transitions to the next phase of life.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 10, 2025
A
Verified Purchase
Amazon Customer
Port Orchard, US
★★★★★ 5
Kate Spade
Size: One Size, Color: Warm Acorn
Great style. Love the color. Still holds a lot with it being a bit smaller. Love it!!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 22, 2026
R
Verified Purchase
RSW Kindle Customer
Phoenix, US
★★★★★ 5
G
Size: One Size, Color: Warm Acorn
Cute purse. Good quality. Kind of small for every day (unless you're a small purse person) but great for a night out or a lunch outing.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 26, 2026

recommand products