SKU: 77760239435

Willful Blindness: Why We Ignore the Obvious at Our Peril

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Willful Blindness: Why We Ignore the Obvious at Our Peril"With deft prose and page after page of keen insights, Heffernan shows why we close our eyes to facts that threaten our families, our livelihood, and our self image and, even better, she points the way out of the darkness." Daniel H. Pink In the tradition of Malcolm Gladwell and Nassim Nicholas Taleb, Margaret Heffernan's Willful Blindness is a tour de force on human behavior that will open your eyes. Why, after every major accident and blunder, do we

"With deft prose and page after page of keen insights, Heffernan shows why we close our eyes to facts that threaten our families, our livelihood, and our self-image--and, even better, she points the way out of the darkness." --Daniel H. Pink

In the tradition of Malcolm Gladwell and Nassim Nicholas Taleb, Margaret Heffernan's Willful Blindness is a tour de force on human behavior that will open your eyes.

Why, after every major accident and blunder, do we look back and say, How could we have been so blind? Why do some people see what others don't? And how can we change? Drawing on studies by psychologists and neuroscientists, and from interviews with business leaders, whistleblowers, and white collar criminals, distinguished businesswoman and writer Margaret Heffernan examines the phenomenon of willful blindness, exploring the reasons that individuals and groups are blind to impending personal tragedies, corporate collapses, engineering failures-even crimes against humanity.

We turn a blind eye in order to feel safe, to avoid conflict, to reduce anxiety, and to protect prestige. But greater understanding leads to solutions, and Heffernan shows how-by challenging our biases, encouraging debate, discouraging conformity, and not backing away from difficult or complicated problems-we can be more mindful of what's going on around us and be proactive instead of reactive.

Binding Type: Paperback
Publisher: Bloomsbury USA
Published: 07/03/2012
ISBN: 9780802777966
Pages: 294
Weight: 0.80lbs
Size: 8.28h x 5.61w x 0.96d
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SKU: 77760239435

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4.8 ★★★★★
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Basil Walls
Los Angeles, US
★★★★★ 4
Quite good as a start grinder
Color: Silver
Very good burr grinder with very functional adjustments. Holds the perfect amount in 1 go for my pour over setup. My only critique is that is has 3 unconnected hopper sections that are quite small and hard to hit. I have to be very careful to not spill and one can fill before the other 2 causing some difficulties closing the crank, but it just takes some self adjustments to get around. Overall I'm very pleased with it for the price.
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Reviewed in the United States on June 1, 2026
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DarthVaderVan
Phoenix, US
★★★★★ 5
Great Quality, Great Price.
Color: Black
I have used this for a few days now and it works great. It is very well made and has a large range of adjustability. It is quite small and easy to store. Definitely worth the money.
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Reviewed in the United States on May 6, 2026
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Claude Figueroa
Houston, US
★★★★★ 5
Nice Grinder at a Great Price
Color: Black
I bought this to use primarily as a travel grinder and found that it is great for every day use. It is not meant for large amounts but it is perfect for single, smaller brewing situations. The grind selection worked well and I "dialed" the proper ground size for my single sized pour over coffee maker.
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Reviewed in the United States on May 19, 2026
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Verified Purchase
Karin Conover-Lewis
Boise, US
★★★★★ 1
Ceramic burr destroyed itself
Color: Silver
For the first two-plus months it worked fine -- the perfect grind and the perfect amount with a full barrel for my oversized coffee mug. I've been using it once daily, more or less, on a medium grind setting of 25, and this morning the ceramic burr started to eat itself. This is not acceptable. Follow up: Circle Joy contacted me and offered to give a full refund on this purchase, which was gratefully accepted. This is outstanding customer service.
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Reviewed in the United States on April 28, 2026
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Brian
Chelsea, US
★★★★★ 5
Best price for better tasting coffee
Color: Silver
I am a coffee snob. I only get beans. I have been using a magic bullet blender to grind, which actually does extremely well, but the grind wasn't quite even enough. So I found the cheapest, ok quality grinder I could and bought this one. I absolutely love it. It take a while to grind, and it only does a little at once, but whatever. This thing works great and my grounds are now even. The burrs seem to be of decent quality and the whole device works smoothly.
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Reviewed in the United States on February 18, 2026

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