SKU: 79274311533

Surf Craft: Design and the Culture of Board Riding

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Description

Surf Craft: Design and the Culture of Board RidingThe evolution of the surfboard, from traditional Hawaiian folk designs to masterpieces of mathematical engineering to mass produced fiberglass. Surfboards were once made of wood and shaped by hand, objects of both cultural and recreational significance. Today most surfboards are mass produced with fiberglass and a stew of petrochemicals, moving (or floating) billboards for athletes and their brands, emphasizing the commercial rather than the cultural.

The evolution of the surfboard, from traditional Hawaiian folk designs to masterpieces of mathematical engineering to mass-produced fiberglass.

Surfboards were once made of wood and shaped by hand, objects of both cultural and recreational significance. Today most surfboards are mass-produced with fiberglass and a stew of petrochemicals, moving (or floating) billboards for athletes and their brands, emphasizing the commercial rather than the cultural. Surf Craft maps this evolution, examining surfboard design and craft with 150 color images and an insightful text. From the ancient Hawaiian alaia, the traditional board of the common people, to the unadorned boards designed with mathematical precision (but built by hand) by Bob Simmons, to the store-bought longboards popularized by the 1959 surf-exploitation movie Gidget, board design reflects both aesthetics and history. The decline of traditional alaia board riding is not only an example of a lost art but also a metaphor for the disintegration of traditional culture after the Republic of Hawaii was overthrown and annexed in the 1890s.

In his text, Richard Kenvin looks at the craft and design of surfboards from a historical and cultural perspective. He views board design as an exemplary model of mingei, or art of the people, and the craft philosophy of Soetsu Yanagi. Yanagi believed that a design's true beauty and purpose are revealed when it is put to its intended use. In its purest form, the craft of board building, along with the act of surfing itself, exemplifies mingei. Surf Craft pays particular attention to Bob Simmons's boards, which are striking examples of this kind of functional design, mirroring the work of postwar modern California designers.

Surf Craft is published in conjunction with an exhibition at San Diego's Mingei International Museum.



Binding Type: Hardcover
Publisher: Mit Press
Published: 07/18/2014
ISBN: 9780262027601
Pages: 192
Weight: 3.15lbs
Size: 11.20h x 10.30w x 0.90d
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SKU: 79274311533

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Tastes Like Banana Pudding and Dunkin Banana Flavor!
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Flavor Name: White Chocolate, Size: 25.4 Fl Oz (Pack of 1)
The DaVinci Gourmet Classic White Chocolate Syrup is a must‑have if you love café‑style drinks at home. It delivers that rich, creamy white‑chocolate flavor without being overly sweet, and it blends beautifully into both hot and cold beverages. Whether you’re upgrading your morning latte or adding a touch of sweetness to desserts, this syrup is incredibly versatile and delicious. 🍫 Why This Syrup Stands Out Smooth white‑chocolate flavor: Creamy, mellow, and perfectly balanced — not artificial or overly sugary. Great for hot & iced drinks: Mixes easily into lattes, iced coffees, frappes, hot chocolate, and even milkshakes. Barista‑quality texture: Silky and consistent, making it easy to drizzle, blend, or layer. Large 25.4 oz bottle: Plenty of syrup for daily use, entertaining, or experimenting with new recipes. Versatile beyond drinks: Works beautifully in baking, frosting, oatmeal, and dessert toppings. ☕ Perfect For Homemade lattes and cappuccinos Iced coffees and cold brews White‑chocolate mochas Dessert drizzling Smoothies and milkshakes Holiday drinks and creative recipes It adds that cozy café sweetness without overpowering the drink. 🔍 Things to Keep in Mind Because it’s a classic syrup (not a sauce), the flavor is lighter and more mixable — great for drinks, but those wanting a thick drizzle may prefer a white‑chocolate sauce. A little goes a long way, so start with a small amount and adjust to taste. ⭐ Final Thoughts The DaVinci Gourmet Classic White Chocolate Syrup is a creamy, smooth, and incredibly versatile addition to any coffee or dessert routine. It elevates homemade drinks with a professional touch and adds just the right amount of sweetness. If you love white‑chocolate‑flavored coffees or want a reliable syrup for everyday use, this bottle is an excellent choice.
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