SKU: 80521800758

Effective Seo and Content Marketing: The Ultimate Guide for Maximizing Free Web Traffic

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Effective Seo and Content Marketing: The Ultimate Guide for Maximizing Free Web TrafficGet beyond the basics and see how modern day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as

Get beyond the basics and see how modern-day users are reimaging the SEO process

SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business.

Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes.

  • General education on SEO and organic content marking
  • Understanding which search engines to focus on
  • How SEO and content can solve business problems
  • Building a new brand through SEO and content
  • Identifying who your true competitors are
  • Which Analytics reports you should be regularly monitoring
  • How to establish research channels that can inform your business initiatives
  • Building personas and audience purchase journeys
  • Prioritizing locations, demographics and countries
  • What needs to be in place to maximize free traffic levels to your brands assets
  • Understanding all the key tasks and attributes for an effective content program
  • Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types
  • Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets
  • Calculating ROI for SEO and Content initiatives
  • Small business marketing via content and SEO and having the right small business mindset for success
  • Website and content design considerations (accessibility, principles of marketing)
  • Optimizing for the future and looking at other search venues
    • Amazon Optimization
    • YouTube Optimization
    • App Store Optimization (ASO)
    • Podcast Optimization
    • Optimizing Blogs and other off-site content
  • Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles
  • How to build an optimization path and programs that drive results and manage risks

In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you



Binding Type: Paperback
Publisher: Wiley
Published: 02/26/2020
ISBN: 9781119628859
Pages: 336
Weight: 0.75lbs
Size: 8.90h x 6.00w x 0.80d
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SKU: 80521800758

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4.7 ★★★★★
Based on 2091 reviews
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Product Reviews
A
Verified Purchase
Ask Angie
Lake Worth, US
★★★★★ 5
Cute chew toy for smaller dogs!
Color: Red, Color: Red
Soooo my new puppy Dottie was continually eating my favorite pair of crocs by sneaking into my closet. To solve this issue I thought I would buy her her own chewy croc and actually found one on Amazon! lol The chew toy is actually heavy and weighted and the material is hard enough for an effective teething toy but soft enough for the puppy to play with! My little Weeney dog loved it the second I took it out of the package! The fake croc chew toy is a very cute design with a fun, bright color. The chew toy material is constructed of durable rubber and will last a long time. I didn't like that it doesn't make noise and is small.. I believe it is better suited for smaller breads to use which was perfect for my puppies needs.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on September 24, 2025
J
Verified Purchase
JSpears
Pawtucket, US
★★★★★ 5
You should have one on standby.
Color: Yellow, Color: Yellow
This product was great for my teething Bully puppy, she, is an aggressive chewer. It gave her relief and kept her busy. In the 6 or 7 weeks that we've had it, it stood the test of time. She would chew 10 or 15 minutes at a time and nap from exhaustion. Overall, several hours of chewing. I must say this toy is not indestructable. In the end it was necessary to remove it and substitute another toy. The bully on the picture looks like a twin of my own pup. I did remove loose slivers and pieces that could be chewed off immediately. I am attaching a pic of the pre-disposal remnants for clarity. This is a tough toy but again, not indestructible.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on September 8, 2025
T
Verified Purchase
Tyler
Draper, US
★★★★★ 3
Less than 30 min
Color: Blue, Color: Blue
Bought for my 8 month old lab. Dog toy said for aggressive chewers. Wrong! Super cute and feels heavy duty, but not for aggressive chewers.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 14, 2025
M
Verified Purchase
M DePriest
Alexandria, US
★★★★★ 5
Good for aggressive chewers!
Color: Blue
Smelled awful out of the package and it's way heavier that I expected, but it's one of the only toys that my puppy has not shredded to pieces.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 8, 2026
S
Verified Purchase
Sarah Snyder
Natrona Heights, US
★★★★★ 4
Solid Toy NOT For Small Breeds
Color: Blue, Color: Blue
Bought this for my Pug puppy because he's always chewing on our shoes and dragging them outside and in every which direction. He doesn't really damage them, it's more of just a pain to chase him around and try and actually get the shoe from him because he thinks we're playing. So, I looked on Amazon for a shoe toy and found this. It has a decent rating of 4.2 stars currently and it looks pretty sturdy. Well, when I got it, I realized that it's VERY sturdy. In fact, it's too sturdy; at least for a smaller breed like a pug. I know in the title is says for medium to large dogs, but when I looked at the demensions I thought it would be fine for him. He played with it for a few minutes, but it's just too big and VERY heavy for him. I was actually surprised how heavy it was. So, I decided to weigh it on a scale I have and it came out to 0.83 pounds. I actually thought it would read heavier than that (at least a pound), but that's what the scale said and I did it twice to be sure. So, if you have a small dog like a Pug, I wouldn't recommend this. Definitely a great toy for a German Shepherd or something in that category because of how heavy and thick it is. I'm guessing, even with a large breed of dog, this toy is probably going to last a long time. There's also a hole in the top where you can put peanut butter (or some kind if dog friendly treat) inside, which is really cool. I tried that with him as well, but he just wasn't interested. He's more into the Kong plushies. Anyway, in all, it's a pretty good product. Just not for a small breed dog. I'm giving it 4 stars. As you can see from the photos I uploaded, it's a rather small toy, but it's very solid and chunky. I also took a few pictures with a Pilot G2 pen next to it to better judge the size. Would buy from this seller again though if they had other toys for smaller breed dogs. Thank you. 💟 Sarah 💟
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 2, 2026

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