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Description
You're about to Make a Terrible Mistake: How Biases Distort Decision-Making and What You Can Do to Fight ThemDiscover nine common business decision making traps and learn practical tools for avoiding them in this "masterful," research based guide from a professor of strategic thinking. (Daniel Kahneman, author of Thinking, Fast and Slow) We all make decisions all the time. It's so natural that we hardly stop to think about it. Yet even the smartest and most experienced among us make frequent and predictable errors. So, what makes a good decision? Should we
Discover nine common business decision-making traps -- and learn practical tools for avoiding them -- in this "masterful," research-based guide from a professor of strategic thinking. (Daniel Kahneman, author of Thinking, Fast and Slow)We all make decisions all the time. It's so natural that we hardly stop to think about it. Yet even the smartest and most experienced among us make frequent and predictable errors. So, what makes a good decision? Should we trust our intuitions, and if so, when? How can we avoid being tripped up by cognitive biases when we are not even aware of them? In You're About to Make a Terrible Mistake , strategy professor and management consultant Olivier Sibony draws on dozens of fascinating and engaging case studies to show how cognitive biases routinely lead all of us -- including even the most renowned business titans -- into nine common decision-making traps. But instead of rehashing the same old "debiasing" techniques that fail managers time and again, Sibony explains that the best way to avoid the pitfalls of cognitive bias is to craft an effective decision-making architecture in your organization -- a system of techniques and processes that leverage collective intelligence to help leaders make the best decisions possible -- and provides 40 concrete methods for doing so. Distinctive in the clarity and practicality of its message, You're About to Make a Terrible Mistake distills the latest developments in behavioral economics and cognitive psychology into actionable tools for making smart, effective decisions in business and beyond.
"Succinct, accurate, and even-handed. I loved it " (Angela Duckworth, bestselling author of Grit)
"The best, funniest, most useful guide to cognitive bias in business. If you make decisions, you need to read this book." (Safi Bahcall, bestselling author of Loonshots)
Binding Type: Hardcover
Publisher: Little, Brown Spark
Published: 07/14/2020
ISBN: 9780316494984
Pages: 336
Weight: 1.20lbs
Size: 9.30h x 6.10w x 1.30d
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4.0 ★★★★★
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Product Reviews
★★★★★ 5
Great deal! Yummy!
Flavor Name: Blue Raspberry, Size: 25.4 Fl Oz (Pack of 1)
Using for our dirty soda bar, this brand is a delicious addition to our flavors! Nice bottle, great price!
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Reviewed in the United States on May 27, 2026
★★★★★ 4
Comparing to the coffee giant version
Flavor Name: Brown Sugar, Size: 25.4 Fl Oz (Pack of 1), Flavor Name: Brown Sugar, Size: 25.4 Fl Oz (Pack of 1)
Starbucks comparison (from a personal standpoint): I’m fortunate enough to have a bottle of Starbucks Brown Sugar. Problem is, I’m almost out. Looking around at some alternative options, and reading the reviews- I see some saying this is a good substitute. Because I happen to have the syrup on hand, I figured I should see if it is, because it would be great given the low cost of DaVinci syrup. This picture I’m attaching is just to see the color difference.
Consistency wise, the DaVinci syrup is much lighter, more runny. The Starbucks is definitely a thicker liquid, that runs much slower.
Flavor is the big one: DaVinci is lighter on taste, and sweeter. The best way to describe the flavor is comparing DaVinci’s to 100% real maple syrup that’s been diluted down with water. It’s good, but not really similar (in my opinion) to Starbucks Brown Sugar. Starbucks is more smokey in flavor, more strong/bold.
My drinks are made using espresso, oak milk, cinnamon powder, and ice. I made my drink the same way, but used DaVinci Syrup this time. I found that the same amount of syrup that I use for the Starbucks, didn’t feel like it had a strong enough flavor. What did I do? I added an extra ounce of DaVinci hoping to get a stronger flavor. The problem is, DaVinci is more sweet than the Starbucks syrup (in my opinion) and ended up making my drink taste too sweet. It’s sweet enough that I’m not going to finish drinking it.
I’m not knocking the DaVinci syrup itself. I think it’s a good brand and a good flavor. It’s just not the flavor I was hoping would solve my issue for a Starbucks imitation. I would encourage anyone to still try this syrup, but do so to enjoy it for being its own flavor.
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Reviewed in the United States on January 18, 2026
★★★★★ 5
Almost tastes like chocolate milk!
Flavor Name: Chocolate, Size: 11.5 Fl Oz (Pack of 12)
I usually dislike protein drinks. But I need It, and this one actually almost tastes like chocolate milk. I’ve tried the other flavors of this brand, and for me, this is the least protein tasting one. Banana came close.
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Reviewed in the United States on May 13, 2026
★★★★★ 5
The Gold Standard: Premier Protein Chocolate Shake
Flavor Name: Chocolate, Size: 11.5 Fl Oz (Pack of 12)
The Premier Protein Chocolate Shake is, in my opinion, the benchmark for ready-to-drink protein shakes. Whether you're a serious athlete, a busy professional, or someone trying to hit daily protein goals, this shake delivers on taste, convenience, and macros.
Taste & Texture (Surprisingly Good)
Let's be honest: most shelf-stable protein shakes taste like chalky chemicals. This is where Premier Protein shines. The Chocolate flavor is rich, creamy, and surprisingly satisfying without being overly sweet. It tastes like a genuine, albeit light, chocolate milk. Crucially, the texture is smooth and velvety; there is virtually no grittiness or unpleasant artificial aftertaste. I genuinely look forward to drinking these, which is half the battle with supplements. They are best enjoyed ice-cold!
Unbeatable Nutritional Profile
The macros are what make this shake truly exceptional:
30g of High-Quality Protein: Perfect for post-workout recovery, satisfying hunger between meals, or boosting the protein content of coffee/recipes.
1g Sugar & 5g Carbs: This low-carb, low-sugar profile makes it ideal for nearly any diet, including keto and low-glycemic plans.
160 Calories: A great way to add significant protein without excessive calories.
Verdict & Best Uses
I always keep a case of these shakes stocked. They are a true time-saver for fast breakfast additions, quick muscle fuel after the gym, or a guilt-free late-night snack. If you are struggling to find a convenient, affordable, and high-protein option that actually tastes good, look no further. This product is a staple.
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Reviewed in the United States on December 3, 2025
★★★★★ 5
An easy way to add protein to your diet
Flavor Name: Chocolate, Size: 11.5 Fl Oz (Pack of 12)
A nice way to add more protein to my diet. The taste in the texture are always the same. I like that it doesn’t change.
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Reviewed in the United States on May 7, 2026