SKU: 9016699153

Social Media for Social Good: A How-To Guide for Nonprofits

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Social Media for Social Good: A How-To Guide for NonprofitsSpread your message instantly and easily even on a shoestring budget "In a world that seems to be overpopulated with social media experts, Heather is the real thing. Her passion and intuition have made her an invaluable resource to the nonprofit community." Danielle Brigida, digital marketing manager, National Wildlife Federation "For over 10 years Heather has been my primary reference point for all things pertaining to online community management and

Spread your message instantly and easily--even on a shoestring budget

"In a world that seems to be overpopulated with social media experts, Heather is the real thing. Her passion and intuition have made her an invaluable resource to the nonprofit community."
--Danielle Brigida, digital marketing manager, National Wildlife Federation

"For over 10 years Heather has been my primary reference point for all things pertaining to online community management and social networking for nonprofits. All of us here at TechSoup deeply respect, value, and recommend her work."
--Susan Tenby, director, online community and social media, TechSoup.org

"Heather has been a real change maker for Safe Kids. Whenever we have a question about social media we always return to Heather's blog Nonprofit Tech 2.0 for advice, and no doubt we will be regularly using her book too."
--Line Storgaard-Conley, director of interactive services, Safe Kids USA/Safe Kids Worldwide

"Heather practices what she preaches: she is passionate about social media, and she is a friendly and generous member of the nonprofit community. When I want to know what my organization should be doing, I first turn to Heather's blog and LinkedIn Group."
--Erica Burman, director of communications, National Peace Corps Association

"We use something we've learned from Heather almost daily. Social media is a critical tool we use to help gain support for our military families and wounded warriors, and because they deserve our best efforts, this book will be within reach on all our desks."
--Susan Miller, director of online communications, Operation Homefront

About the Book

"Web 3.0" is already here. Is your nonprofit ready? With Social Media for Social Good, it will be . . . even if you're so behind that you're not sure what "Web 3.0" means.

As a nonprofit, you're most likely used to working at a disadvantage. Recent economic factors have required many organizations to slash budgets, implement staff cuts, and depend upon volunteers or already overworked nonprofit staff to manage their social media and mobile technology campaigns.

Luckily, the dedication of your staff and volunteers, when combined with the wisdom presented in this book, is all that your nonprofit needs to harness the power of social media. Give your team a wealth of Web wisdom to match its passion, and you'll quickly discover that the playing field suddenly seems a whole lot more even and that social media success lies literally at your fingertips.

Enter Heather Mansfield. When it comes to nonprofit communications, she is the social media expert. Nonprofits and social media are her passions, and she loves to make them work together. That's why communications staff at organizations like the National Wildlife Federation, the National Peace Corps Association, Safe Kids, TechSoup.org, and Operation Homefront, to name a few, are among her devoted fans. What Mansfield has taught them, you'll learn in Social Media for Social Good--from basic best practices to advanced strategies that are guaranteed to keep your supporters engaged and growing in numbers. Learn how to:

  • Inspire fans, followers, and friends to transition from passive interest to active involvement in supporting your mission
  • Implement an integrated communications and fundraising strategy that maximizes the ROI of your nonprofit's website and blog, e-newsletter, social networking communities, video and digital photography libraries, and mobile technology campaigns
  • Understand and navigate legal and privacy issues
  • Use social media and mobile technology to nurture current donors--and build your list of new donors
  • Track and report the effectiveness of your efforts

Imagine the kind of nonprofit communications and fundraising success your organization could achieve if only you had the resources. Social Media for Social Good gives you the tools to stop imagining--and start doing.



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 09/07/2011
ISBN: 9780071770811
Pages: 266
Weight: 1.35lbs
Size: 9.10h x 6.30w x 1.00d

Review Citations: Choice 03/01/2012
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SKU: 9016699153

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Lexington, US
★★★★★ 2
Nicole
Format: Kindle
I loved the concept of the story but it went no where painfully slow! There was so much repetition that I skimmed and only paid attention whenever I saw quotation marks. I need...yes we know what you need....said 125 times grew frustrating and tiresome! And what does progressive mean in this boom? There are 3 alphas and 2 omegas...is that different or is it bc of the 3 alphas and Lucian was the really alpha one. The sex was very disappointing too....very G rated in my spice level. There is no epilogue and I think it was like 80 something chapters! I should have read the reviews but the sample got me good! What does soren do for a living? Are the men sexual w eachother bc they did not show that in this story if you are worried about that. It was jus so painstakingly slooowwwwww!!! I get why but dang! Just beware g rated and slow paced w alot of repetition!
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Reviewed in the United States on June 2, 2025
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GeekedOut
Carnegie, US
★★★★★ 3
It's great but be warned...
Format: Kindle
I enjoyed the idea of this story. I really did! The story was great, the characters were great, and I had a decent enough time reading. I did however, find myself forcing myself to finish this and skimming through a lot of the series. The pacing was slow which is fine, but it was repetitive. Every single conversation Lydia had with these men always had to have some deeper meaning. Even when I thought there would be a light hearted reprieve, it always ended with another lecture or bit of advice. It felt like I was watching her interact with her multitude of therapists than men she was being courted by. I understand this was a path of healing for her but it got very old very fast. It felt excessive in every way to me and this aspect never changed throughout the entire story. Imagine reading an overly inspirational self help book where they tried to make it interesting by throwing in romance? Which again, could work in many cases but it was so excessive to me. That being said, I still think it was a great story and I think everyone should give this a chance!
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Reviewed in the United States on June 4, 2025
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Grantham, US
★★★★★ 5
Absolutely perfect
Format: Kindle
All of the characters are so expertly developed. They all support Lydia with unwavering understanding while she slowly opens up. I liked that the main conflict wasn’t between the pack and it instead pulled them closer together. This is honestly such a perfect feel good cozy omegaverse. There were some typos sprinkled through out but not enough to be irritating.
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Reviewed in the United States on March 28, 2025
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Whitney Moore
Fort Morgan, US
★★★★★ 5
It’s an experience
Format: Paperback
⭐⭐⭐⭐⭐ **A Riveting and Emotionally Charged Journey** "Unwanted" by Sirena Song is an absolute masterpiece that grips you from the very first page and doesn't let go. The storytelling is impeccable, weaving together a tapestry of raw emotion, suspense, and heart-wrenching beauty. Song's ability to delve deep into the psyche of her characters makes them come alive, making you feel their pain, joy, and struggles as if they were your own. The plot is brilliantly crafted, full of unexpected twists and turns that keep you on the edge of your seat. Each chapter unfolds like a piece of a complex puzzle, gradually revealing the depth of the narrative. The themes of love, rejection, and redemption are explored with such nuance and sensitivity that it leaves a lasting impact. Sirena Song's prose is poetic and evocative, painting vivid pictures with her words and creating an immersive reading experience. The character development is outstanding, making it easy to become emotionally invested in their journeys. The ending is both satisfying and thought-provoking, leaving you pondering long after you've turned the last page. "Unwanted" is not just a book; it's an experience that touches the soul. I highly recommend it to anyone looking for a powerful and unforgettable read. Sirena Song has truly outdone herself with this one.
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Reviewed in the United States on June 30, 2024
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TeamCieluch
Waukegan, US
★★★★★ 4
Totally Sweet
Format: Kindle
🔥OmegaVerse 🔥Single Mom 🔥Scent Match 🔥Emotional Trauma Well written, emotional omegaverse about a single mom of 2 with an ex-Alpha boyfriend that found his Omega and ditched his family. Cammie has a meet cute with Reid and Finton separately but they both find her to be their scent match. This book is totally sweet with lots of drama but lots of proving to Cammie that she is loved and wanted. My Personal Ratings: 5 Stars: Loved it! Couldn’t put it down or obsessed about it while needing to get to the end of it. Had to share some bits with my hubby!! Usually read in less than 2 days cause a girl has got to sleep sometime. Will be reading everything this author has to offer and most likely reread the series as next books in the series are released. 4 Stars: Really Good. Whether the story drew me in or a specific character, will definitely continue the series and look into more books by this author. 3 Stars: Enjoyed something about the book, whether it be the storyline or a character but also may have not liked something. Sometimes the book is great but needs some TLC from an editor. May or may not continue the series.
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Reviewed in the United States on July 5, 2024

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