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Description
Digital Transformation Playbook: Rethink Your Business for the Digital AgeRethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around
Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy--customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models--and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Binding Type: Hardcover
Publisher: Columbia Business School Publishing
Published: 04/05/2016
ISBN: 9780231175449
Pages: 296
Weight: 1.35lbs
Size: 9.10h x 6.40w x 1.10d
Review Citations: Library Journal 03/15/2016 pg. 120
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Product Reviews
★★★★★ 4
Nice
Color: Beige, Size: 2-Layer
Nice and just the right size for my needs. Quality is fairly good for the price.
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Reviewed in the United States on April 16, 2026
★★★★★ 5
Spacious
Color: Beige, Size: 2-Layer, Color: Beige, Size: 2-Layer
Amazing quality and feel, super easy to use and it’s sooo aesthetic
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Reviewed in the United States on May 21, 2026
★★★★★ 5
Nice box just the right size.
Color: Pink, Size: 2-Layer
The pink color is like the photo. It's the perfect size for my small collection and it sits nicely on the dresser.
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Reviewed in the United States on May 23, 2026
★★★★★ 5
Quality jewelry box for the price
Color: Beige, Size: 2-Layer, Color: Beige, Size: 2-Layer
I needed a nice jewelry box for a small space. This was perfect for my needs. It holds a nice amount of jewelry. I would recommend this jewelry box. It was also nicely packaged for a gift as well.
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Reviewed in the United States on April 3, 2026
★★★★★ 5
Attractive, well-made functional storage
Color: Dusty Blue, Size: 2 Layers, 20 Hooks
I'm quite happy with this product. It's an orderly and attractive way to store a lot of jewelry. I've put my favorites in the visible front drawer and can easily see the rest by pulling out the back drawer. I looked at a similar storage box with see-through panels on both sides, but it didn't look quite as well made and you'd have to turn it around to see side B (i.e., no less work than pulling out the back drawer). This unit feels well put together, looks nice, and sits stably on top my dresser. I'm only using it for chain-and-pendant style necklaces (leaving the bulkier stuff in an upright acrylic spoke-style container) but have it fully loaded and have doubled up on a few pegs. None of the pegs bent while I was adding pieces.
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Reviewed in the United States on March 28, 2026