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Description
Permission Marketing: Turning Strangers Into Friends and Friends Into CustomersThe man Business Week calls the ultimate entrepreneur for the Information Age explains Permission Marketing the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we
The man Business Week calls the ultimate entrepreneur for the Information Age explains Permission Marketing--the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity--time--Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.Binding Type: Hardcover
Publisher: Simon & Schuster
Published: 05/06/1999
ISBN: 9780684856360
Pages: 256
Weight: 0.68lbs
Size: 7.72h x 5.78w x 0.97d
Review Citations: Business Connections 09/01/1999 pg. 18
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★★★★★ 5
Magic
This stuff in combination with the burn to brown gel works magic 😍 it saved our vacation from being ruined.
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Reviewed in the United States on June 30, 2025
★★★★★ 5
Love this product
This product has been the best. A small amount goes a very long way. You don’t feel greasy after just moisturized. To me, it doesn’t really smell like anything. it’s not overpowering or noticeable after it’s rubbed in. I definitely will recommend and continue to buy.
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Reviewed in the United States on September 10, 2025
★★★★★ 5
I tan pretty easily. I tan outside during the summer time ...
I tan pretty easily. I tan outside during the summer time and the winter i go to a nearby tanning salon to keep my tan going. I dont know why certain people say that this product smes like coffee, but it does not smell like coffee to me. It smells like paradise on beach. like thr tropics. and I love the smell. I also love the fact that within 1 use of this , i got a darker deeper tan . took me to the next level. noticed a huge differrence in my tan. I love this tanning lotion. and as far as people saying that its too oily, well, it is oily, but that honestly doesnt bother me one bit. this is by far the best tanning lotion i have ever bought. if u want to get a good tan thats natural. this is the stuff to get.
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Reviewed in the United States on December 31, 2015
★★★★★ 5
Best lotion for sunburned skin
After a vacation in Hawaii, I thought I’d never get to have this lotion again. I saved the bottle from 15 years ago, just as a memory. On a whim, I looked on amazon and here is was!! The best after sun lotion ever!!! Sun burns don’t hurt on the second day. Keeps burned skin moist and flake free. Peeling is minimal if you use the lotion daily. I still use it, even though my summer tan has been established. Smells like my vacation all over again!
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Reviewed in the United States on August 1, 2018
★★★★★ 5
Perfect Little Sun Care Kit — Great for Travel!
Style: Original, Style: Original
I love this Sun Bum Road Tripper set! The travel‑sized products are perfect for tossing into my beach bag or carry‑on, and everything smells amazing. It has all the essentials you need for a day in the sun without taking up a ton of space. The quality is exactly what you expect from Sun Bum — gentle, effective, and reliable.
This is such a convenient little kit for trips, beach days, or keeping in the car. Definitely a must‑have for anyone who loves being outdoors.
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Reviewed in the United States on April 27, 2026