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The Shame MachineBy: Cathy O'Neil NEW YORK TIMES EDITORS CHOICE A clear eyed warning about the increasingly destructive influence of Americas shame industrial complex in the age of social media and hyperpartisan politicsfrom the New York Times bestselling author of Weapons of Math Destruction ONeil reminds us that we must resist the urge to judge, belittle, and oversimplify, and instead allow always for complexity and lead always with empathy.Dave Eggers, author of
By: Cathy O'NeilNEW YORK TIMES EDITORS’ CHOICE • A clear-eyed warning about the increasingly destructive influence of America’s “shame industrial complex” in the age of social media and hyperpartisan politics—from the New York Times bestselling author of Weapons of Math Destruction
“O’Neil reminds us that we must resist the urge to judge, belittle, and oversimplify, and instead allow always for complexity and lead always with empathy.”—Dave Eggers, author of The Every
ONE OF THE BEST BOOKS OF THE YEAR: The Times (UK)
Shame is a powerful and sometimes useful tool: When we publicly shame corrupt politicians, abusive celebrities, or predatory corporations, we reinforce values of fairness and justice. But as Cathy O’Neil argues in this revelatory book, shaming has taken a new and dangerous turn. It is increasingly being weaponized—used as a way to shift responsibility for social problems from institutions to individuals. Shaming children for not being able to afford school lunches or adults for not being able to find work lets us off the hook as a society. After all, why pay higher taxes to fund programs for people who are fundamentally unworthy?
O’Neil explores the machinery behind all this shame, showing how governments, corporations, and the healthcare system capitalize on it. There are damning stories of rehab clinics, reentry programs, drug and diet companies, and social media platforms—all of which profit from “punching down” on the vulnerable. Woven throughout The Shame Machine is the story of O’Neil’s own struggle with body image and her recent weight-loss surgery, which awakened her to the systematic shaming of fat people seeking medical care.
With clarity and nuance, O’Neil dissects the relationship between shame and power. Whom does the system serve? Is it counter-productive to call out racists, misogynists, and vaccine skeptics? If so, when should someone be “canceled”? How do current incentive structures perpetuate the shaming cycle? And, most important, how can we all fight back?
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4.2 ★★★★★
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Product Reviews
★★★★★ 5
Favorite toddler toothpaste
Size: 4 Ounce (Pack of 1), Set name: A. Strawberry Mango
I bought this for my 18month old who has all his teeth already. It works great. The smell is pleasant, the taste isn’t harsh, and the texture isn’t as thick as most toothpastes - perfect for a toddler. I’ve been using this for a couple of months now and have not noticed any irritation. He enjoys it about as much as any 18 month will, ha! It’s just as effective as fluorinated toothpaste. You get what you pay for. It’s a big tube!
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Reviewed in the United States on May 18, 2026
★★★★★ 4
Good flavor, not as full of tubes as I expected.
Size: 4 Ounce (Pack of 2), Set name: G. Orange Cream, Ela Mint
My kids have LOVED brushing their teeth with this. They had been fighting to let us brush for a while, so it was nice to find something they liked. My husband and I have been using the mint flavor, and it’s been good as well. We like the ingredients, and the texture is nice. The tubes both felt like they could have fit more, so I took off a star for size/value.
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Reviewed in the United States on March 9, 2026
★★★★★ 5
Very effective!
Size: 4 Ounce (Pack of 1), Set name: A. Strawberry Mango
I switched my son to this toothpaste and it has been great! I haven’t noticed whitening, but his teeth do look good and clean after he has brushed. He loves the flavor. And he is one to complain about “spicy” toothpaste. This toothpaste has never been whined about in my household. In fact, switching to this toothpaste has made brushing his teeth simpler because he enjoys the flavor so much. I have noticed it doesn’t foam up like other toothpaste’s do.
Another side story, and probably the biggest thing, I think this is actually shrinking my sons cavities. His pediatric dentist told me he would need fillings before his teeth could fall out at 12 (12 year molars). I saw the cavities on the xrays. A year later, the cavities are smaller. And the dentist said if things can maintain this way, there will be no need for fillings! He does brush morning and night, and often after lunch because we homeschool and he has that ability. But I’m just thrilled that my son could potentially avoid this procedure!
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Reviewed in the United States on April 23, 2026
★★★★★ 5
Love this stuff! Both toddler and mom approved
Size: 4 Ounce (Pack of 1), Set name: A. Strawberry Mango
I'm a repeat buyer! My toddler loves the taste and I love the ingredients. Boka is an awesome brand and I feel safe giving it to my kids and knowing their teeth are being cleaned.
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Reviewed in the United States on April 18, 2026
★★★★★ 5
Love
Size: 4 Ounce (Pack of 2), Set name: G. Orange Cream, Ela Mint
Great toothpaste, kids loves the orange, very subtle taste not too strong. The mint is great tasting and mild. Teeth feel very clean. And best of all NO TOXIC FLUORIDE!!
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Reviewed in the United States on May 3, 2026
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