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Description
The Art of InnovationBy: Tom Kelley IDEO, the widely admired, award winning design and development firm that brought the world the Apple mouse, Polaroid's I Zone instant camera, the Palm V, and hundreds of other cutting edge products and services, reveals its secrets for fostering a culture and process of continuous innovation. There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first
By: Tom KelleyIDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.
IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."
In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.
Kelley takes the reader through the IDEO problem-solving method:
> Carefully observing the behavior or "anthropology" of the people who will be using a product or service
> Brainstorming with high-energy sessions focused on tangible results
> Quickly prototyping ideas and designs at every step of the way
> Cross-pollinating to find solutions from other fields
> Taking risks, and failing your way to success
> Building a "Greenhouse" for innovation
IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.
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4.1 ★★★★★
Based on 27 reviews
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Product Reviews
★★★★★ 5
Perfect for travel!
These "extension cord" power adapters were perfect for us during a recent trip to Europe! They come with multiple adapters so that you can use the adapter in several countries. Best of all, one of the adapters is for North America, so we can still use them at home! Each adapter has three 3-prong plug sockets (meaning you can use either 2-prong or 3-prong plugs), one of which is set slightly apart from the other two to accommodate a larger plug. Each has four USB ports, plus one USB-C port. Plus, it has a 5-foot extension cord, so you can reach that one socket that never seems to be where you actually need it to be! That made it perfect to be able to set the adapter on the bedside table and charge all of our devices at once, but still keep our phones close at hand for checking time, setting alarms, etc. With all of that in one little box, we were able to eliminate the bag-full of various adapters we've had to pack for past trips. Definitely recommend these for your travel needs!
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Reviewed in the United States on May 22, 2024
★★★★★ 5
What an amazing adapter/outlet!
Style: Type C/G/A-Most Countries-3FT
This adapter/outlet is the best I've used for my travels (Internationally). It stands out in a crowded market with its versatility and convenience. It supports plugs from many countries, including the US, UK, EU, Asia and Africa, making it an ideal companion for travelers.
Please note: that this outlet does not convert voltage (iPhones/Tablets/Gadgets with USB connections are OK).
Design and Build Quality:
The adapter is compact and well-built, featuring a sturdy design that can withstand the rigors of travel. It fits in the of your hand (adults) and takes no luggage space at all. The 3ft cable from the outlet is helpful so that the outlet sits away from the wall allowing plenty of room on a table/stand, for multi-devices to be charged without congestion.
Functionality:
One of the standout features of this adapter is its multiple USB ports. It includes 2 USB-A and 2 USB-C port, allowing you to charge multiple devices simultaneously and quickly. This is particularly useful for charging smartphones, tablets, and other gadgets without needing multiple adapters.
Comes with 2 additional outlet attachments to be used either in UK/US/Africa/Asia
Performance:
The adapter performs exceptionally well, providing a stable and reliable connection. The USB ports offer fast charging, which is a significant advantage when you’re on the go.
Pros:
Supports plugs from many countries
Multiple USB ports (2 USB-A and 2 USB-C)
Compact and durable design
Fast charging capabilities
Cons:
None so far
Conclusion: Very happy with this International outlet that can also be used for daily usage.
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Reviewed in the United States on January 12, 2025
★★★★★ 5
Highly Recommend!
Style: Type C/G/A-Most Countries-3FT
Recently traveled from the US to London and discovered a game-changing accessory - this universal plug adapter. It was a revelation! With this handy device, we could recharge all our essentials, from iPads and iPhones to headphones, effortlessly.
The adapter's compact design and ease of use made it an indispensable companion during our trip. No more scrambling for charging stations or worrying about device compatibility. This adapter ensured we were always powered up and ready for the next day's adventures.
Whether you're a frequent international traveler or just planning a trip abroad, this universal plug adapter is a must-have. Its reliability, convenience, and versatility make it an excellent investment for anyone who wants to stay connected and charged on-the-go.
Highly recommended!
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Reviewed in the United States on March 28, 2025
★★★★★ 5
Perfect accessory for travelers to Europe
Style: Type C/G/A-Most Countries-3FT
I travel to Europe yearly, so it made sense to purchase a power strip with a type C plug rather than traveling with multiple adapters. Even with a 3-foot cord, it's the perfect travel-friendly extension cord. I love that there are three standard USA outlets, as well as two each USB-C and USB-A ports. Even better, it's lightweight and doesn't take up much room in my luggage. It's very reasonably priced, has great functionality, and I highly recommend it for fellow travelers.
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Reviewed in the United States on October 13, 2025
★★★★★ 5
Best plug if you are traveling to France or Europe
Style: Type C/G/A-Most Countries-3FT
If you ever need a European plug, this is the one to get. I took it with me to France for a whole month and it was a life saver. I was able to plug all my electronics and also have no issues with the conversion of watts. Now that I have it I take it with me anytime I travel to Europe.
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Reviewed in the United States on January 31, 2026
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