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Description
ContagiousBy: Jonah Berger The New York Times bestseller that explains why certain products and ideas become popular. Jonah Berger knows more about what makes information go viral than anyone in the world. Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People dont listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more
By: Jonah BergerThe New York Times bestseller that explains why certain products and ideas become popular.
“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness
What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.
In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.
Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
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4.0 ★★★★★
Based on 8 reviews
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Product Reviews
★★★★★ 5
A must pull your gimbal bearing
You do need to drill a hole but worked perfect
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Reviewed in the United States on December 26, 2025
★★★★★ 5
Worked for Volvo Penta SX Gimbal Bearing
Very heavy tool, I was surprised. Pulled my bearing like it was nothing. Putting the new bearing in was a little more difficult as you have to drill a hole in the engine alignment shaft where it will work for your particular outdrive. Not hard, but it does not come pre-drilled as the required depth for each particular gimbal bearing differs by manufacturer and model. Measure your bearing placement before removal and check that it was installed correctly in the first place. The bearing should line up with the grease fitting and the o-rings on the drive shaft should end up riding in the middle of the bearing. once you have your measurement drill the hole, I used a drill press. I suppose you could use it on multiple outdrive models as long as you can drill more holes.
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Reviewed in the United States on June 5, 2023
★★★★★ 5
Great value
This kit worked perfectly on my Alpha one mercury outdrive. I saw a lot of people mention that it was a hassle to drill the hole when you better have all this alignment stuff. I threw it in use my regular drill drill guide and then the second hole was lined up. Pulling Gimble be very easy. I did have to adjust it up at an angle because my bearing was sitting in their crooked and it came out the second time I made the adjustment to the angle. I would highly recommend this.
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Reviewed in the United States on April 16, 2024
★★★★★ 1
Unfinished product - doesn't work - waste of money
in order to use this as an installation tool the directions tell you to drill a hole through the 2 inch steel rod..... either this hole should already be drilled, or this should not be advertised as an installation tool..... it will not install any bearings without extensive modification and requires the use of a drill press or a lathe. very dissatisfied that I now have to buy ANOTHER tool just to finish this job because this one doesn't do what it's described to do.... piece of junk... typical amazon garbage.... this is why I haven't used amazon in over a year... they rip you off with garbage.... I should have known better .... don't buy this junk .... Now they say 20 -30 days to get my refund .... Don't waste your time
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Reviewed in the United States on May 26, 2026
★★★★★ 5
Good tool, but must be hand drilled to accept bearing installation cup
Good tool, but you have to drill a hole in the bearing installation rod to accept the cross bolt that locks the bearing installation cup onto the rod.
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Reviewed in the United States on January 23, 2023