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From What Is to What IfBy: Rob Hopkins Big ideas that just might save the worldThe Guardian The founder of the international Transition Towns movement asks why true creative, positive thinking is in decline, asserts that it's more important now than ever, and suggests ways our communities can revive and reclaim it. In these times of deep division and deeper despair, if there is a consensus about anything in the world, it is that the future is going to be awful. There is an
By: Rob Hopkins“Big ideas that just might save the world”—The Guardian
The founder of the international Transition Towns movement asks why true creative, positive thinking is in decline, asserts that it's more important now than ever, and suggests ways our communities can revive and reclaim it.
In these times of deep division and deeper despair, if there is a consensus about anything in the world, it is that the future is going to be awful. There is an epidemic of loneliness, an epidemic of anxiety, a mental health crisis of vast proportions, especially among young people. There’s a rise in extremist movements and governments. Catastrophic climate change. Biodiversity loss. Food insecurity. The fracturing of ecosystems and communities beyond, it seems, repair. The future—to say nothing of the present—looks grim.
But as Transition movement cofounder Rob Hopkins tells us, there is plenty of evidence that things can change, and cultures can change, rapidly, dramatically, and unexpectedly—for the better. He has seen it happen around the world and in his own town of Totnes, England, where the community is becoming its own housing developer, energy company, enterprise incubator, and local food network—with cascading benefits to the community that extend far beyond the projects themselves.
We do have the capability to effect dramatic change, Hopkins argues, but we’re failing because we’ve largely allowed our most critical tool to languish: human imagination. As defined by social reformer John Dewey, imagination is the ability to look at things as if they could be otherwise. The ability, that is, to ask What if? And if there was ever a time when we needed that ability, it is now.
Imagination is central to empathy, to creating better lives, to envisioning and then enacting a positive future. Yet imagination is also demonstrably in decline at precisely the moment when we need it most. In this passionate exploration, Hopkins asks why imagination is in decline, and what we must do to revive and reclaim it. Once we do, there is no end to what we might accomplish.
From What Is to What If is a call to action to reclaim and unleash our collective imagination, told through the stories of individuals and communities around the world who are doing it now, as we speak, and witnessing often rapid and dramatic change for the better.
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4.1 ★★★★★
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Product Reviews
★★★★★ 3
Protection with days of white residue
Style: SPF 50 Roll On, Size: 3 Fl Oz (Pack of 1)
Mineral sunscreens have yet to master blending in and this is no different. If you're thinking of hitting the beach with your sexy bum protected it'd better be a ghost beach because you'll look like you've been dipped in white paint. Oh, and it doesn't wash off, so be prepared to look like Casper for days to come.
It rolls on fine if you shake it well first and it does protect.
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Reviewed in the United States on June 8, 2025
★★★★★ 5
Great after sun
This is one of the best aftersun lotions I've found. (And I grew up in FL so I've tried many!) I first discovered this lotion while on vacation on Sanibel Island - when I needed something to soothe my sun-kissed shoulders. It is super moisturizing, yet soaks in quickly. Isn't at all greasy, and leaves my skin feeling so nourished. I have even used it after getting burnt and have noticed considerably less peeling when I've used this immediately and consistently. IMO, the smell is a little strong - but it's a nice topical coconut smell - so not at all offensive. (I don't use a lot of scented stuff and therefore tend to be a little
sensitive to smells - so keep that in consideration)
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Reviewed in the United States on July 9, 2022
★★★★★ 5
Works as described. Great product
Smells great, and is a decent moisturizer. Will continue to purchase it.
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Reviewed in the United States on December 13, 2025
★★★★★ 5
It really works!
Just buy it!!! Well worth the money, since it does exactly what it says it does. The smell is heavenly and nothing else keeps my skin this soft. Beach days are about over and my tan is still glowing, from regular use. Highly recommend.
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Reviewed in the United States on September 19, 2023
★★★★★ 4
Very moisterizing
the Mau Island secret after sun tan is very moisturizing and it prevented peeling after a deep island tan. My skin does look dewy and smooth. I did not however find the scent as lasting or even as strong as I would have liked in an after sun lotion, its rather light, still a nice scent. I found it a little pricey in comparison to Hawaiian tropic or others.
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Reviewed in the United States on September 24, 2022