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Description
Upstart Start-Ups!By: Ron Lieber You're young and ambitious, with a great idea for a new software program, downtown music 'zine, or a better than Snapple beverage but how do you turn your dream concept into a thriving business? Forget the ultra conservative suits who scoffed when you brought your hot idea to their door! As Fortune magazine's Ron Lieber shows, you can actually turn your youth, inexperience, and lack of money to your advantage and capitalize on your
By: Ron LieberYou're young and ambitious, with a great idea for a new software program, downtown music 'zine, or a better-than-Snapple beverage--but how do you turn your dream concept into a thriving business?
Forget the ultra-conservative suits who scoffed when you brought your hot idea to their door! As Fortune magazine's Ron Lieber shows, you can actually turn your youth, inexperience, and lack of money to your advantage and capitalize on your assets to trump the corporate system, be your own boss, and turn your entrepreneurial vision into a reality.
Based on interviews with more than thirty young, independent entrepreneurs who have developed some of today's hottest--even revolutionary--companies and products, Upstart Start-Ups! provides essential tips and information that will enable you to get your own Nantucket Nectars or Magnetic Poetry off the ground. Check out:
The myths and realities you need to know about starting a business when you're under 30
How to generate your first "brainstorm" and how to act on a good idea
How to overcome the stigmas of youth and inexperience and make your age work to your advantage
How to develop a realistic business plan
Where and how to get the financial backing you need
How to establish credibility for your business or product with consumers
Models that have proved successful, and how to apply them to your own vision
Twenty-six-year-old Ron Lieber writes for Fortune magazine and is the coauthor of the New York Times business bestseller Taking Time Off. He appears regularly on national television and radio to discuss career issues, corporate management, and his recent columns.
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4.1 ★★★★★
Based on 25 reviews
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Product Reviews
★★★★★ 4
Cool as the other side of the pillow
Color: Gray, Size: Queen (U.S. Standard), Set name: Stretchy and Soft
Good quality and keeps cool on side of pillow. Have to flip pillow for constant cooling is the ok only down side. Love the material as it is very soft and silky feel to it. Doesn't wrinkle over pillow and had some good color options. Easy to clean. Fair price for a good product
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Reviewed in the United States on January 11, 2026
★★★★★ 5
Love!
Color: Blue, Size: Queen (U.S. Standard), Set name: Stretchy and Soft
Awesome cases! They really are cool to the touch. I didn’t sleep hot at all. I have a “cut-out” memory foam pillow, and this stretched around it perfectly. It is flexible enough that it doesn’t impede with the cut out. And while the material is “silky,” it doesn’t slide around the pillow while sleeping on it. The zipper feature is perfect. I washed and dried per the tag instructions and they washed very well. Super happy.
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Reviewed in the United States on April 8, 2026
★★★★★ 5
AMAZING - LOVE THESE!
Color: Blue, Size: Queen (U.S. Standard), Set name: Stretchy and Soft
I've been using these pillow cases for more than 6 months and LOVE them. They are well made, no wrinkling, fraying or wearing out, even with a weekly washing. I love the zippers on them, my pillows fits perfectly in the case and don't constantly escape from the case overnight. They definitely perform as described: they keep me cool at night and don't smell and actually don't make a mess of my hair. I bought an extra one and put it on a pillow I keep close to my body which helps me from overheating during the night. They are a great value for the price, I wish I could get top sheets in the same style as these and I'd be in heaven!
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Reviewed in the United States on March 23, 2026
★★★★★ 3
Cool Pillowcases
Color: Gray, Size: Queen (U.S. Standard), Set name: Stretchy and Soft
These pillow cases are silky soft and cool to the touch. They don’t stay as cool as I would like, however, so I find myself moving around on the pillow to find a cool spot or flipping the pillow over. I have washed them several times and the coolness seems to be diminishing. Still, it’s better than a regular cotton pillow case. The zipper is needed and helps keep the material on the pillow.
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Reviewed in the United States on August 20, 2025
★★★★★ 5
By far the best cooling pillow case I’ve bought highly recommend
Color: Blue, Size: Standard, Set name: Silky
Highly recommend best cooling pillow case I’ve bought very soft and comfortable seems to be made from good material as well
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Reviewed in the United States on May 3, 2026
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