AMBUSH

AMBUSHBy: YOON, VERBAL The first large format book on AMBUSH, one of the most influential ready to wear and jewelry brands to come out of Japan in the last two decades. Offering a deep dive into the brands teeming archive, this intuitively engineered monograph is a sleek essential for lovers of fashion, as well as streetwear enthusiasts and tech driven lifestyle culture. Founded in Tokyo in 2008, AMBUSH first gained notoriety for creating the POW! line of

By: YOON, VERBAL     

---

The first large-format book on AMBUSH®, one of the most influential ready-to-wear and jewelry brands to come out of Japan in the last two decades. Offering a deep dive into the brand’s teeming archive, this intuitively engineered monograph is a sleek essential for lovers of fashion, as well as streetwear enthusiasts and tech-driven lifestyle culture.

Founded in Tokyo in 2008, AMBUSH® first gained notoriety for creating the “POW!®” line of rings and chains, a design heavily indebted to American pop-art and manga which took the world of hip-hop by storm. A multi-disciplinary fashion, jewelry and design collective, AMBUSH® is the brainchild of Korean-American designer YOON and Korean-Japanese music producer VERBAL.

Championed from the very outset by the likes of Pharrell, NIGO® and Colette, YOON’s jewelry designs often include bold motifs as seen in collections drawn from everyday objects such as office stationery, safety pins, and disposable lighters. With apparel as a canvas to complete the aesthetic YOON envisioned, AMBUSH® evolved into designing unisex ready-to-wear collections. Growing into a full fashion line that often draws  inspiration from subcultures and countercultures, AMBUSH® grew a devoted following well beyond Tokyo. The brand’s uniquely crafted parts form an idiosyncratic style that led to commissions and collaborations with an illustrious list that includes Louis Vuitton (Kim Jones), sacai, UNDERCOVER, Off-White, Moët & Chandon, Bvlgari, Nike, CONVERSE, Rimowa, and GENTLE MONSTER.