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Description
The Devil's PlaybookBy: Lauren Etter Juuls rise and fall teaches us something about greed, capitalism, policy failure and a particular cycle in American business that seems destined to repeat itself. . . . Deeply reported and illuminating.The New York Times Book Review (Editors Choice) Big Tobacco meets Silicon Valley in this gripping expos of what happened when two of the most notorious industries collidedand the vaping epidemic was born. The best business book Ive read
By: Lauren Etter“Juul’s rise and fall teaches us something about greed, capitalism, policy failure and a particular cycle in American business that seems destined to repeat itself. . . . Deeply reported and illuminating.”—The New York Times Book Review (Editors’ Choice)
Big Tobacco meets Silicon Valley in this gripping exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born.
“The best business book I’ve read since Bad Blood.”—Jonathan Eig, bestselling author of Ali: A Life
Howard Willard lusted after Juul. As the CEO of the parent company of tobacco giant Philip Morris, he believed the e-cigarette had all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, Adam Bowen and James Monsees began working on a device meant to destroy Big Tobacco but ended up baking the cigarette industry’s DNA into their invention. Juul’s e-cigarette was so effective that it put the company on a collision course with Philip Morris, sparking one of the most explosive public health crises in recent memory.
Award–winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Willard was desperate to acquire Juul, even as his team sounded alarms about the startup’s reliance on underage customers. Ultimately, Juul’s executives negotiated a deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire.
The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers, and how Juul’s founders, board members, and employees walked away with a windfall.
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4.7 ★★★★★
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Product Reviews
★★★★★ 5
Great mixed box
Style: Beef Jerky, Flavor Name: Original + Teriyaki + Peppered, Size: 9 Ounce (Pack of 1)
The jerky is my favorite jerky I ever had and I really like the mixed box because you get alil bit of everything. The jerky sticks are flavored nicely but the actual jerky is so freaking good. The flavor is good but it's the texture i love. It's not too soft but also not too hard.
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Reviewed in the United States on March 10, 2026
★★★★★ 3
Not a great value for the money
Style: Beef Jerky, Flavor Name: Original + Teriyaki + Peppered, Size: 9 Ounce (Pack of 1)
Very little product for the money.
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Reviewed in the United States on April 22, 2026
★★★★★ 5
Great Flavor
Style: Beef Jerky, Flavor Name: Original + Teriyaki + Peppered, Size: 9 Ounce (Pack of 1)
Tastes great! My son loves them
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Reviewed in the United States on May 30, 2026
★★★★★ 4
Teriyaki is the best part
Style: Beef Jerky, Flavor Name: Original + Teriyaki + Peppered, Size: 9 Ounce (Pack of 1)
Jack links made well with Mr beast. Teriyaki flavor is amazing and peppered has a tang but overall pretty good
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Reviewed in the United States on February 1, 2026
★★★★★ 1
Greasy
Style: Beef Jerky, Flavor Name: Original + Teriyaki + Peppered, Size: 9 Ounce (Pack of 1)
I find the quantity of this product is poor for the price. But more importantly, the meat sticks are greasy and sticky and without flavor. Do not spend $25 on this disappointing product.
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Reviewed in the United States on April 27, 2026