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Tune InBy: Mark Lewisohn Now in paperback, Tune In is the New York Times bestseller by the worlds leading Beatles authority the first volume in a groundbreaking trilogy about the band that revolutionized music. The Beatles have been in our lives for half a century and surely always will be. Still, somehow, their music excites, their influence resonates, their fame sustains. New generations find and love them, and while many other great artists come and go,
By: Mark LewisohnNow in paperback, Tune In is the New York Times bestseller by the world’s leading Beatles authority – the first volume in a groundbreaking trilogy about the band that revolutionized music.
The Beatles have been in our lives for half a century and surely always will be. Still, somehow, their music excites, their influence resonates, their fame sustains. New generations find and love them, and while many other great artists come and go, the Beatles are beyond eclipse.
So . . . who really were these people, and just how did it all happen?
'The Beatles story' is everywhere. Told wrong from early on, rehashed in every possible way and routinely robbed of its context, this is a phenomenon in urgent need of a bright new approach. In his series All These Years, Mark Lewisohn – the world-recognized Beatles historian – presses the Refresh button to relate the entire story as it’s never been told or known before. Here is a full and accurate biography at last. It is certain to become the lasting word.
Tune In is book one of three, exploring and explaining a period that is by very definition lesser-known: the formative pre-fame years, the teenage years, the Liverpool and Hamburg years – in many ways the most absorbing and incredible period of them all. The Beatles come together here in all their originality, attitude, style, speed, charisma, appeal, daring and honesty, the tools with which they’re about to reshape the world. It’s the Beatles in their own time, an amazing story of the ultimate rock band, a focused and colorful telling that builds and builds to leave four sharp lads from Liverpool on the very brink of a whole new kind of fame.
Using impeccable research and resources, Tune In is a magisterial work, an independent biography that combines energy, clarity, objectivity, authority and insight. The text is anti-myth, tight and commanding – just like the Beatles themselves.
Here is the Beatles story as it really was. Throw away what you think you know and start afresh.
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4.2 ★★★★★
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Product Reviews
★★★★★ 1
Not a Users Guide
Format: Paperback
Although many readers may find this book useful, it describes a particular approach to Powerpoint. It is not anything like a comprehensive users guide.
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Reviewed in the United States on October 31, 2020
★★★★★ 2
Just linear
Format: Paperback
I appreciate that it helps to organize the chaos of information, but I just used the template verbatim with my manager and it did not go very well. He said this linear approach does not work anymore with high-level corporate audiences. They want to cut right to the chase and start to dig into the deep details. This layout with simple images, even if you just pull away the map and anchor slides, makes the storytelling too much like a story, not giving enough credit to the speed at which certain audiences can and do process data on a slide. It was an interesting exercise and I still think this linear layout works in some cases. Just not if you are trying to communicate business case or other C-suite type of information.
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Reviewed in the United States on March 4, 2021
★★★★★ 5
Five Stars
Great and fast transaction
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Reviewed in the United States on April 25, 2016
★★★★★ 4
Good reference text
Format: Paperback
Great introduction for anyone new to the P&C industry. Good reference as well for the more well-seasoned readers.
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Reviewed in the United States on September 19, 2010
★★★★★ 1
Student Review
This book is an excellent introduction to the basic principles of insurance. We used this text as a supplement in our Intro to Act. Sci. class. It is very readable, easy to understand. Minimal mathematics required, some basic calculus concepts used, but only briefly. Don't let it's small size fool ya, it has plenty of information in there.
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Reviewed in the United States on June 21, 2001