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The Art of FailureBy: Jesper Juul Series: Playful Thinking A gaming academic offers a fascinating exploration of why we play video gamesdespite the unhappiness we feel when we fail at them (Boston Globe) We may think of video games as being fun, but in The Art of Failure, Jesper Juul claims that this is almost entirely mistaken. When we play video games, our facial expressions are rarely those of happiness or bliss. Instead, we frown, grimace, and shout in frustration
By: Jesper Juul | Series: Playful ThinkingA gaming academic offers a “fascinating” exploration of why we play video games—despite the unhappiness we feel when we fail at them (Boston Globe)
We may think of video games as being “fun,” but in The Art of Failure, Jesper Juul claims that this is almost entirely mistaken. When we play video games, our facial expressions are rarely those of happiness or bliss. Instead, we frown, grimace, and shout in frustration as we lose, or die, or fail to advance to the next level. Humans may have a fundamental desire to succeed and feel competent, but game players choose to engage in an activity in which they are nearly certain to fail and feel incompetent. So why do we play video games even though they make us unhappy? Juul examines this paradox.
In video games, as in tragic works of art, literature, theater, and cinema, it seems that we want to experience unpleasantness even if we also dislike it. Reader or audience reaction to tragedy is often explained as catharsis, as a purging of negative emotions. But, Juul points out, this doesn't seem to be the case for video game players. Games do not purge us of unpleasant emotions; they produce them in the first place. What, then, does failure in video game playing do?
Juul argues that failure in a game is unique in that when you fail in a game, you (not a character) are in some way inadequate. Yet games also motivate us to play more, in order to escape that inadequacy, and the feeling of escaping failure (often by improving skills) is a central enjoyment of games. Games, writes Juul, are the art of failure: the singular art form that sets us up for failure and allows us to experience it and experiment with it.
The Art of Failure is essential reading for anyone interested in video games, whether as entertainment, art, or education.
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Taste and Quality are Excellent!
Flavor Name: Vanilla, Size: 30 Servings (Pack of 1)
Thorne has a reputation for high quality products so I thought I’d try this whey protein. It tastes really good! I find it easy to digest, and it dissolves easily. I plan to make this my go-to whey protein.
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Reviewed in the United States on May 19, 2026
★★★★★ 5
Definitely sweet but good mixed
Flavor Name: Vanilla, Size: 30 Servings (Pack of 1)
The vanilla would be too sweet on it's own for me but with strawberries and spinach it's perfect.
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Reviewed in the United States on February 15, 2025
★★★★★ 1
Horribly ‘weird’ sweet flavor
Flavor Name: Vanilla, Size: 30 Servings (Pack of 1)
Horrible taste - synthetic sweetness than destroys my shakes. I bought Thorne because of its high quality but this is one of their products that won’t work for me. I’m struggling through the jar because it’s too expensive to waste. Using cacao powder, cinnamon & cardamom to try to tone down the overwhelming ‘sweet.’
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Reviewed in the United States on May 18, 2026
★★★★★ 5
Absolutely Great Stuff
Flavor Name: Vanilla, Size: 30 Servings (Pack of 1)
The vanilla flavored Protein Powder has to be the Best tasting Protein Powder Ever. Literally delicious. Product satisfies your appetite while supplementing your body with needed protein and nutrients. Combined with gym workouts I’ve noticed firmer muscles. A nice noticeable improvement.
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Reviewed in the United States on May 5, 2026
★★★★★ 5
It's a thing...
Flavor Name: Vanilla, Size: 14 Servings (Pack of 1)
I am probably the most skeptical person when it comes to supplements. I’ve tried so many over the years and honestly… most of them felt like a waste of money or just hype.
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If you’re someone like me who is hesitant about supplements, I’d say this is the first time I’ve actually felt like something made a noticeable difference.
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Reviewed in the United States on April 3, 2026