SKU: 5976922847

我們為何相信：從鬼魂、神和外星人，到陰謀、經濟和政治，大腦如何打造信念並鞏固為真理

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Description

我們為何相信：從鬼魂、神和外星人，到陰謀、經濟和政治，大腦如何打造信念並鞏固為真理: : Michael Shermer Michael Shermer HBODiscovery

作者: 麥可．謝爾默  |  譯者: 蔡丹婷

理性試圖駕馭信念，而信念總是脱韁而行。

我們的信仰或迷信，是如何根深蒂固的？
人們不僅相信奇怪的事物，更會相信任何事物，
是什麼助長了我們對於科學不予採信的事情，深信不疑。

關於信念如何誕生、形成、強化、挑戰、改變和消失，
最全面且啟發性的一本書。

　　在《我們為何相信》這本綜合了三十年研究的著作中，心理學家、科學史家和世界上最著名的懷疑論者麥可‧謝爾默（Michael Shermer），顛覆了關於人類如何形成（對世界）信念的傳統思維。

　　首先是信念，然後才是對信念的解釋。

　　我們的大腦是信念引擎。從透過感官流入的感官數據，大腦會自然地尋找和發現模式，然後為這些模式賦予主體性、注入意義。

　　一旦這些模式形成了信念，大腦便開始尋找支持這些信念的證據，如此加速鞏固信念的過程，這個過程周而復始地進入信念確認的正回饋循環；而我們的大腦用以鞏固信念的認知工具，數量非常眾多。

　　本書以五個部分，說明我們何以相信奇怪的事物，更相信任何事物；書中從懷疑論角度切入，從政治、經濟、宗教領域，到陰謀論、超自然現象，以及人類為何相信不明飛行物、相信外星人綁架、相信超自然事物、相信讀心術等等，為什麼人們總相信自己是對的，別人都是錯的。

　　透過對這些現象的分析，謝爾默期許，能為長期相信某個觀點或信仰的人帶來不同的思辨角度。也強調了我們之所以需要科學，就是因為科學是有史以來確定信念是否符合現實的最佳工具。

本書特色

　　既有「說明人心想要相信、渴望縱身一躍」的信仰第一手真實故事，亦有「探索政治極化、人類偏誤和陰謀論」的人文社科關注，也有「信念如何在大腦中成形、強化、改變」的認知科學觀點。

作者
 
麥可．謝爾默（Michael Shermer）

　　《科學美國人》雜誌的專欄作家，《懷疑論者》雜誌的創始人，懷疑者協會會長，為美國公眾生活中的重要人物。克萊蒙特研究大學客座教授，曾在加州大學洛杉磯分校教授心理學、演化論和科學史。他著作頗豐，出版過九本書，包括暢銷書。

譯者

蔡丹婷

　　師大翻譯研究所畢業。坐過辦公室，當過英文老師，但還是最喜歡翻譯，最愛的是家人。極喜歡窩在家中推敲字句的日子，更喜歡透過不同語言接觸新知，夢想是能使用八國語言。過去二十年主要為HBO頻道及Discovery系列頻道翻譯字幕，譯有《綠手指聖經》、《形狀：資訊、生物、策略、民主和所有事物背後隱藏的幾何學》。
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SKU: 5976922847

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4.6 ★★★★★
Based on 24 reviews
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NJ2NC ALSO
Battle Creek, US
★★★★★ 4
Works well. Easy to carry.
Size: 1-Gallon 2-Value Pack
My 2-gallon sprayer’s nozzle cracked — leading to Spectracide dribbles along my path through the yard…not good! Since a replacement nozzle cost as much as a new sprayer, so began the search for a new unit. I admit that lugging a full 2-gal sprayer around the yard, although it required no refilling, became quite tiring and blister-inducing; I then began reading reviews for 1-gal … Horror stories about bad seals, leaks, no pressure, etc. had me dismayed. However, since Amazon’s return policy is easy, I decided on this 2-pack of 1-gal Chapin 22000. If needing my usual 1.5-2 gallons of weed killer, I could always fill BOTH ahead of time and save myself some blisters and backache! Never having used pressurized sprayers WITHOUT pressure relief valves, I was slightly hesitant to buy these, though…well, I guess I’ll just have to be extremely careful to not get the poisonous spray on myself when removing the pump! ☠️ Sprayers arrived in perfect, brand new condition; all parts/pieces were received. Assembly was super easy, even WITHOUT referring to instruction manual — used channel locks to tighten the hose, as pliers could not be located and hands are not very strong. Tested/practiced with water. Got a feel for how many pumps were necessary and adjusted the spray tip to my preference. My last sprayer required opening the PRV and then squeezing sprayer to empty hose/release remaining pressure in order to be able to unscrew pump handle. The directions for THESE say to simply unscrew the handle a bit until you can hear the built-up pressure vent out. I did just that — no explosive spray to the face and the pump handle unscrewed easily. WHEW! So, today was the sprayer’s maiden voyage around the yard. I followed the directions to pump the handle until resistance is felt (maybe 8x?). WOW — so much easier to carry! Pressure is great — liquid shot out about 15’! Although the “feel” of the sprayer trigger is cheap and small (even for female hands), it was quite responsive and allowed for a steady stream with no leaks/dribbles. Happy with this purchase and hope I can get at least a few years out of them. 🤞🏼 Also, after I’d placed my order, I just happened to be in WM’s lawn/garden section… These are sold there, as well, for a higher price. They seem to be very popular, too, as nearly all were gone from the shelf.
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Reviewed in the United States on April 1, 2026
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Verified Purchase
Atom
Lowell, US
★★★★★ 5
Simple, Reliable Pump Sprayer with Easy Locking Trigger
Size: 1-Gallon
This pump sprayer is very straightforward to set up and gets ready for use quickly without any complicated assembly. The locking trigger is a standout feature since it allows continuous spraying without needing to constantly hold the handle down, which makes longer watering or treatment tasks much easier on the hand. The spray output feels consistent and controlled, and it works well for garden applications like fertilizer, herbicide, or general watering. The build quality feels solid enough for regular home and garden use, and the tank is easy to fill and pressurize without much effort. The handle and pump action feel smooth, and overall operation is simple and intuitive. Considering the ease of use, practical locking trigger, quick setup, and reliable performance, it offers good value for the money for everyday garden and yard maintenance tasks.
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Reviewed in the United States on May 14, 2026
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Verified Purchase
RDS
Lexington, US
★★★★★ 5
Solid product at affordable price
Size: 1-Gallon
It’s working well so far after a couple spraying with it; easy to assemble; good delivery, good price. It’s a good one to get for spraying foliage in your yard.
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Reviewed in the United States on May 14, 2026
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Verified Purchase
Beau D.
Port Orchard, US
★★★★★ 5
Great, Affordable, Pump Sprayer
Size: 1-Gallon
This is an affordable pump pressure sprayer. It works the same as, if not better than, other higher priced sprayers I have used. Itnis easy to clean and has an adjustment tip to change the amount of spray and width of spray. With it only being 1 gallon it is easy to carry while walking the perimeter of my home to spray for pests.
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Reviewed in the United States on May 29, 2026
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T money
Phoenix, US
★★★★★ 4
Good
Size: 1-Gallon
I’ve used this sprayer for applying fertilizer, insect control, and watering plants, and overall it works really well for basic lawn and garden jobs. The pump builds pressure quickly, and the adjustable nozzle gives a nice range from mist to stream. I also like the translucent tank because it makes it easy to see fluid levels while mixing. The anti-clog filter is a nice feature and helped keep the spray consistent during use. It’s lightweight and comfortable to carry around the yard. The only reason I’m giving 4 stars instead of 5 is that some of the plastic parts feel a little lightweight, and I noticed a slight drip from the nozzle after extended use. Still, for the price and performance, it’s a solid sprayer and gets the job done well.
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Reviewed in the United States on May 10, 2026

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