SKU: 64021778408

Traction

Sale price$172.80 Regular price$192.00
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Description

TractionBy: Gabriel Weinberg, Justin Mares Most startups dont fail because they cant build a product. Most startups fail because they cant get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be

By: Gabriel Weinberg, Justin Mares     

Most startups don’t fail because they can’t build a product.
Most startups fail because they can’t get traction. 


Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely.
 
As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
 
Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path.

Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to:
 
·Find and use offline ads and other channels your competitors probably aren’t using
·Get targeted media coverage that will help you reach more customers
·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates
·Improve your search engine rankings and advertising through online tools and research

Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

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SKU: 64021778408

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Ras
New York, US
★★★★★ 5
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I love travel size sun bum sun screen. You need sun screen everyday!!! Sun bum is reef friendly everyone needs to use SUN BUM!!!!!
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Reviewed in the United States on May 12, 2026
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Alexandria, US
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Sun Bum kit a saver!!
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Great little bag full of sunscreen for my grandson. Glad we had it to take it everywhere with us. A little pricey but he needs it so instead of taking bunches of bottles we had this.
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Reviewed in the United States on May 21, 2026
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Kippi
Port Orchard, US
★★★★★ 4
Sunscreen is great, I would t recommend the chapstick
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Sun Bum is hands down the best sunscreen I’ve ever used. It smells incredible, like a tropical vacation with that perfect coconut scent. It goes on smoothly, doesn’t leave you feeling sticky or greasy, and actually works! As long as I reapply every few hours, I don’t get burned, which is more than I can say for most other sunscreens I’ve tried. The face stick is good, goes on easily, but is a little greasy feeling. I do not like the chapstick, I can’t keep the taste of it out of my mouth and I feel like you have to put it on again and again.
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Reviewed in the United States on July 15, 2025
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trishatriedit
Charlottesville, US
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Perfect!
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Perfect for that carry on to a sunny place!!
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Calc
Omaha, US
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Great Mineral Facial Sunscreen
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This is the best mineral facial sunscreen I’ve used. It comes out as a thin lotion that spreads easily. I have used two other brands and considered a brand that was expensive before trying this. I liked baby bum mineral 50 sunscreen lotion for the body and decided to give this a try. I like sun bum products. They tend to make effective products that are not too expensive. The zinc oxide mineral facial sunscreen I was using slightly irritated my skin and felt heavy like a mask after applying. It left a greasy residue on my face. This sun bum facial mineral sunscreen is non-irritating and feels very light like a chemical-based facial sunscreen. It leaves no residue on the skin. I prefer zinc oxide mineral sunscreen because it’s natural, safe and effective. Some zinc oxide mineral sunscreens put a white caste on the skin after application. The titanium dioxide and zinc oxide blended mineral sunscreens are worse due to the titanium dioxide. Titanium dioxide is a bright-white powdered substance, and I have not experienced any product with this ingredient that doesn’t appear white on the skin and cannot be blended. This sun bum zinc oxide mineral facial sunscreen has no white caste. Like another reviewer, I also hope that sun bum continues to make this facial mineral sunscreen indefinitely. It’s the best I’ve ever tried and at an excellent price point. If you like mineral sunscreens due to the health and environmental concerns with chemical-based sunscreens, try this before trying more expensive mineral facial sunscreens.
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Reviewed in the United States on May 12, 2025

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