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AndBy: Franco "Bifo" Berardi Series: Semiotext(e) Foreign Agents The changes taking place in our aesthetic and emotional sensibility: a deep mutation in the psychosphere, caused by semio capitalism. Franco Bifo Berardi's newest book analyzes the contemporary changes taking place in our aesthetic and emotional sensibilitychanges the author claims are the result of semio capitalism's capturing of the inner resources of the subjective process: our

By: Franco "Bifo" Berardi   | Series: Semiotext(e) / Foreign Agents 
The changes taking place in our aesthetic and emotional sensibility: a deep mutation in the psychosphere, caused by semio-capitalism.

Franco “Bifo” Berardi's newest book analyzes the contemporary changes taking place in our aesthetic and emotional sensibility—changes the author claims are the result of semio-capitalism's capturing of the inner resources of the subjective process: our experience of time, our sensibility, the way we relate to each other, and our ability to imagine a future. Precarization and fractalization of labor have provoked a deep mutation in the psychosphere, and this can be seen in the rise of psychopathologies such as post-traumatic stress disorder, autism, panic, and attention deficit disorder. Sketching out an aesthetic genealogy of capitalist globalization, Berardi shows how we have arrived at a point of such complexity in the semiotic flows of capital that we can no longer process its excessive currents of information. A swarm effect now rules: it has become impossible to say “no.” Social behavior is trapped in inescapable patterns of interaction coded by techno-linguistic machines, smartphones, screens of every size, and all of these sensory and emotional devices end up destroying our organism's sensibility by submitting it to the stress of competition and acceleration.

Arguing for disentanglement rather than resistance, Berardi concludes by evoking the myth of La Malinche, the daughter of a noble Aztec family. It is a tale of a translator and traitor who betrayed her own people, yet what the myth portends is the rebirth of the world from the collapse of the old.

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SKU: 65145920675

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4.2 ★★★★★
Based on 17 reviews
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Chelle333
Battle Creek, US
★★★★★ 1
Great turned to not so great
My Doberman (80 pounds in 7 months) puppy absolutely loved this ball. He loves anything noise making so this ball was perfect. Unfortunately, about 2 hours of nonstop play the cover was falling apart. There was no saving in. My pup is rough on toys and this one couldn’t handle it. I let him play without the cover for a little bit but the plastic is VERY hard. I’m not sure what type of plastic it is, but it’s very hard, no your average plastic. It was clunking around and banging into everything possible. I would love to give it more stars as it might have been perfect for other dogs, or maybe I just got a dud. But having to take the ball away from him was almost heart breaking. Those sad puppy dog ever and him looking everywhere for it. Barking nonstop because, well he want his ball….and being a puppy he is still learning. Had the cover held up for even 24 hours it would have been great. So I have a sad puppy and a lighter pocketbook. It was fun while it lasted.
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Reviewed in the United States on December 27, 2024
K
Verified Purchase
katie
Los Angeles, US
★★★★★ 2
Lasted less than a week.
Size: Small Size
This ball was delivered on March 7. It was fun while it lasted, but Today, less than one week later, the squeaker which was the unique fun part of this ball, is dead. The ball is still intact, the soft cover still on it, so our corgi never got to the squeaker - it just stopped making sound. Given the point of this ball is to engage a dog to chase after like it was squealing prey, the death of the squeaker is very disappointing.
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Reviewed in the United States on March 13, 2026
M
Verified Purchase
Marc
Houston, US
★★★★★ 5
Glow in the dark dog ball
If u shine a bright light on these balls they glow for 15 min. My dog has a double coat and I live in fl so I play outside at night and this glow ball fits the bill. Lots of fun. The ball is made well and so far has survived the jaws of my king shepherd. Im happy with my purchase and have also purchased them for family and friends
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Reviewed in the United States on June 10, 2025
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Verified Purchase
Amazon Customer
Pawtucket, US
★★★★★ 5
Glowing Orbs can be fun.
My dog loves these balls. He can’t break them, which is hilarious. The fact that they glow and double as a cognitive toy when you hide treats inside is a huge bonus. My dog is literally darker than the night. We leave the ball near a lamp for 10–15 minutes, then take it outside and throw it. Watching a pitch-black blur sprint at full speed and suddenly seeing a glowing orb bouncing through the night is unreal. Great toy. Highly recommend.
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Reviewed in the United States on January 3, 2026
R
Verified Purchase
Rachael Day
Carnegie, US
★★★★★ 5
The ideal fetch ball
Our dog is obsessed with these. They bounce well, they’re squishy enough to meet his chewing needs but strong enough to not get destroyed. We do replace them every 8-10 months because after 2-3 20 min fetch sessions almost everyday they do rip. They have a nice weight to them so they’re easy to hurl 20-30 yards.
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Reviewed in the United States on January 4, 2026

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